The FMCG Marketing Daily | Dove's marketing mixes sports and style | UK exporters warned over EU pallet | Bazooka puts reality TV rivalry center

The FMCG Marketing Daily — August 13, 2026 In this episode: • Dove's return to US Open sponsorship shows how a major Unilever brand is blending sports equity with its body-confidence purpose platform to reach a premium consumer audience. • The EU's Packaging and Packaging Waste Regulation coming into force is a direct compliance and brand-claims challenge for every FMCG manufacturer exporting into Europe. • Bazooka's social-first campaign built around reality TV culture is a live test of whether a heritage confectionery challenger brand can win relevance with younger consumers without traditional media spend. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.