Brian Rafferty: How to not forget brand ROI and still focus on the essential in uncertain times

In this episode, our Group Director of Business Analytics + Insights, Brian Rafferty, reads, “How to not forget brand ROI and still focus on the essential in uncertain times.” Originally published on siegelgale.com, Brian’s whitepaper is a reminder that brand is a core business asset, key to survival and longer term growth.

What is Siegel+Gale Says?

Siegel+Gale Says is a podcast highlighting our brand consultants’ points of view in audio format. Each episode draws on the rigor and expertise of our practitioners across the US and around the world.

Siegel+Gale is a premier brand strategy, design and experience firm. For the last 50 years, we have helped build the world’s leading brands through strategies, stories and experiences that are elegantly simple and unexpectedly fresh. When organizations have complex brand building questions—whether around mergers & acquisitions, strategic positioning, brand identity, experience, or growth—they turn to our experts.

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