The FMCG Marketing Daily | Heineken, Duvel 'eyeing Belgium's Haacht Brewery' | Skechers shifts big chunk of global | Kate Spade focused on 'reigniting the

The FMCG Marketing Daily — July 19, 2026 In this episode: • Two European beer majors are reportedly circling a Belgian independent brewer, signalling continued consolidation pressure in the craft and regional beer segment. • Skechers has consolidated a significant portion of its global media buying with Horizon Global, marking one of the larger independent agency wins in footwear this year. • Kate Spade has appointed a new CMO with an explicit mandate to restore brand desirability after years of over-distribution and equity dilution. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.