Content, Briefly

In this episode of Content Briefly, we’ve interviewed Erica Schneider, Founder of Content Sparring, and discussed her unique, non-traditional approach to the business of content beyond just the craft and more.

This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).

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Timestamps:

00:00 Intro
02:29 Who is Erica Schneider?
03:15 Erica Schneider’s background.
05:01 How LinkedIn fits into Erica’s strategy.
08:20 The target client at Content Sparring.
10:58 One effective hack to keep the content flowing.
17:13 Solopreneur vs. Creator.
18:55 Thoughts on employee turnover.
21:14 The flexibility and complexities of the creator economy.
25:11 Day-in-the-week at Content Sparring.
27:15 Learn more about Erica and Content Sparring and get in touch.
27:59 Outro

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Useful Links:

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Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

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Creators & Guests

Host
Jimmy Daly
Co-founder/CEO at Superpath

What is Content, Briefly?

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.

This podcast is presented by Superpath, the internet's best content marketing community.