Addison LaBonte is the founder and CEO of Sweet Addison's, a fast-growing better-for-you dessert company on a mission to prove healthy desserts can taste indulgent.
In this episode, she shares her journey from D1 athlete to launching a nationwide, bootstrapped brand that ships gluten-free, refined sugar-free, and seed oil-free cookies and brownies.
What was covered:
- How switching to a gluten-free diet helped Addison overcome severe inflammation and avoid career-ending surgery.
- How she grew an audience to 600,000 followers
- Short-form video techniques: hooks, "money shots," and automating recipe DMs
- Replicating viral content themes and utilizing controversy or engaging prompts to boost comments.
- Her product development and testing process
- How she supplements direct to consumer sales with high-engagement, in-person events.
- Customer acquisition, paid ad channels, and bootstrapping cash flow management.
Sweet Addison's Links:
Parker Nash Links:
What is Uncommon Brands?
How do you build a DTC brand that breaks out in a noisy world?
The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain.
This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand.
Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.