The Trailblazer Chronicles: Redefining Leadership For Bold Women with Judy Hoberman

Betzy Santiago is a strategist, volunteer, and communicator that loves to drive change and empower others. She has served as a liaison and board member on almost 40 local professional groups and nonprofits including serving as President of the First Coast Hispanic Chamber of Commerce in 2010. Betzy has spoken at various events, been featured in magazines, radio, and television, and loves to be a part of significant projects.Her passion for helping others has served her well as the City of Jacksonville’s International Officer, the Director of International Programs at LSS, and now as a Business Strategist at FSCJ.Maureen EdwardsBranding, Marketing & Business Strategist8 Simple StepsMaureen Edwards is an award-winning branding, marketing, and business strategist as well as a 2x award-winning inventor. She has built 6 profitable companies from conception to commercialization and has worked with hundreds of entrepreneurs to start, turn around, or scale theirs. Her company, 8 Simple Steps, takes the hard out of converting customers for small business owners starting or struggling so they can have a sustainable business. Her approach includes teaching simple real-world best practices and easy-to-implement effective blueprints with hands-on guidance (she loves being in the trenches, guiding entrepreneurs every step of the way). She is a keynote speaker, media guest, university instructor, and national business educator. Her motto is "you don't need to know everything in business, only what works."

Show Notes


Betzy Santiago is a strategist, volunteer, and communicator that loves to drive change and empower others. She has served as a liaison and board member on almost 40 local professional groups and nonprofits including serving as President of the First Coast Hispanic Chamber of Commerce in 2010. Betzy has spoken at various events, been featured in magazines, radio, and television, and loves to be a part of significant projects.


Her passion for helping others has served her well as the City of Jacksonville’s International Officer, the Director of International Programs at LSS, and now as a Business Strategist at FSCJ.



Maureen Edwards


Branding, Marketing & Business Strategist
8 Simple Steps





Maureen Edwards is an award-winning branding, marketing, and business strategist as well as a 2x award-winning inventor. She has built 6 profitable companies from conception to commercialization and has worked with hundreds of entrepreneurs to start, turn around, or scale theirs. Her company, 8 Simple Steps, takes the hard out of converting customers for small business owners starting or struggling so they can have a sustainable business. Her approach includes teaching simple real-world best practices and easy-to-implement effective blueprints with hands-on guidance (she loves being in the trenches, guiding entrepreneurs every step of the way). She is a keynote speaker, media guest, university instructor, and national business educator. Her motto is "you don't need to know everything in business, only what works."

What is The Trailblazer Chronicles: Redefining Leadership For Bold Women with Judy Hoberman?

The Trailblazer Chronicles: Redefining Leadership For Bold Women with Judy Hoberman
Welcome to The Trailblazer Chronicles, the podcast for ambitious women leaders who are ready to redefine leadership, shatter limits, and embrace bold moves. For years we’ve connected through Selling In A Skirt, talking about sales, relationships and the challenges of navigating leadership as women. Now we are changing things up in a big way.

Hosted by Judy Hoberman—TEDx speaker, bestselling author, executive coach, and champion for women in leadership—each episode features inspiring conversations with trailblazing women who’ve turned challenges into opportunities and big dreams into reality.

Whether you’re navigating leadership challenges, striving for work-life harmony, or building a legacy of impact, this podcast offers the clarity, courage, and community you need to lead boldly and live authentically.

Join us on this journey of empowerment and transformation—because it’s your time to lead, inspire, and leave a legacy.

✨ What You’ll Discover:
 Real-world strategies for fearless leadership.
 Uplifting stories that ignite possibility and purpose.
 Actionable advice for building a life and career you love.
Join us on this journey of empowerment and transformation—because it’s your time to lead,
inspire, and leave a legacy.