The Ecommerce Insights Show

Jon MacDonald, our CEO, shares five questions that you should ask your website visitors to better understand their needs, uncover areas of friction, and identify changes that will improve your sales performance.

Show Notes

What if you could look over the shoulder of every visitor that encountered your website? What would you pay extra attention to? What questions would you ask? What unexpected observations might you encounter?

That's the scenario we placed ourselves in when we put together this 5-minute lesson on the most important questions you should be asking every shopper who comes to your site.

Finding the answers to these questions will:
  1. Help you better understand the actual (not assumed) needs and motivators of your customers.
  2. Identify areas where visitors are getting lost, confused, or annoyed.
  3. Put together a plan for removing these points of friction, which will increase your conversion rate.
In this episode, Jon MacDonald, our CEO, shares all five of the questions you should be asking as well as the specific information you should be listening for and the specific steps you should take after the interview. Enjoy!

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What is The Ecommerce Insights Show?

Welcome to The Ecommerce Insights Show, brought to you by The Good!

This weekly podcast gives ecommerce leaders specific, actionable advice for accelerating the growth of their business without pulling their hair out or making sacrifices in other areas.

Our team of Conversion Rate Optimization (CRO) consultants has been helping global brands like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experiences to help you do the same.

Every Monday, one of our team members will get you started with a brief, actionable piece of CRO advice. You can implement these tactics right away to make your business 1% better every single week.

Every Thursday, we sit down with industry experts to go deep on a specific aspect of running a successful Ecommerce business. You’ll learn about things like how to run a successful ad campaign, how to produce more accurate revenue and inventory forecasts, how to deliver a world class customer experience, and so much more!

We’re just as committed to growing your business as you are, so if you’re sick of winging it and ready to start crushing it, roll up your sleeves and grab a notepad, because it’s time to get to work…