Zero Ambitions Podcast

A wise woman once said: "sustainability is the doing, ESG is the talking about it".

Today an Irish house-building giant has made a major move on Passive House — publishing a positioning paper and announcing the ongoing construction of over 1,700 homes to the standard.

Joining us to talk about this are Nicola Cronin (Senior Sustainability Analyst) and Stephen O'Shea (Head of Sustainable Construction and ESG Reporting).

Rather than this being another episode about Passive House we're more concerned with why a massive housebuilder has chosen to build to the standard. In this case, the answer highlights the positive impact that corporate reporting – in this case ESG – can have on the practice of construction. 

Where we've often derided ESG factors as a corporate fig leaf, in this instance ESG factors have driven institutional change. Most importantly, the scale of this change clearly illustrates the massive impact that big developers can have. If they choose to try.

In short, we're talking about how change is made and why change is made.

Links are below.

Notes from the show

**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this, and it's quite a lot of work, so we have to promote the day jobs.


**END OF SELF-PROMOTING CALLS TO ACTION**

What is Zero Ambitions Podcast?

Zero Ambitions is a consultancy and weekly podcast about sustainability and the built environment.

We find interesting and experienced guests who know what they're talking about, usually to discuss how we navigate the complexity of decarbonisation and sustainability in the built environment and its many related sectors.

Hosted by Jeff Colley and Dan Hyde, publishers of Passive House Plus magazine (UK and Ireland), the podcast has now grow into a consultancy, Zero Ambitions Partners.

The consultancy specialises in defensible sustainability communications. We create the strategy that makes built environment leaders stand out, enabling them to occupy positions that are distinct and defensible.

As with the podcast itself, we help organisations to communicate about what they do and the value that they offer. Usually, this means strategies to change a conversation from price to value and how to futureproof an offer with evidence that makes its claims watertight.

If you're a leader, or want to become one, we help you to make sense of where you stand in your sector, how to improve your positioning, how to communicate this to the market you operate in, and how to highlight the difference between you and your peer group.

If you can engage your value chain by speaking about what matters to them, you can educate your key stakeholders and turn them into evangelists for your cause.

Book a ‘ZAP Defensibility Audit’, but brace yourself
- Uncover value and opportunities that you may 
not have recognised
- Find out if your sustainability claims are defensible
- Find out if your claims are too meek
- Change the conversation from price to value