The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders

Episode Summary
What if every online purchase at a Black-owned business put cash back in your pocket – and doubled donations to charity? Matthew Addai, co-founder of Cash Black and Afrofiliate, reveals how three brothers turned a 2020 lockdown idea into the UK’s first cashback platform + affiliate network exclusively for Black-owned brands. Discover the AI-powered browser extension, real-life cashback events, and why “just talk to us” is the simplest way investors can unlock this £multi-billion opportunity.

Chapters
[00:00] Intro – Meet Matthew Addai, CEO of Cash Black & Afrofiliate
[00:51] Cash Black Explained: Earn real cashback shopping Black-owned brands
[01:13] Afrofiliate: The UK’s first affiliate network for Black brands & diverse creators
[01:43] Born in 2020: From sabbatical & redundancy to two tech companies
[03:36] “Cash Black” started as a joke between brothers – now it’s a movement
[04:33] Building partnerships: Easier in 2020 (BLM momentum), tougher in 2025
[06:46] Funding reality: Rejections, pop-up market pitches & accelerator wins
[09:40] Advice to investors: “Just communicate with us” – stop guessing what we need
[11:35] Brutally honest advice to aspiring founders: “Don’t start a business… unless ‘don’t’ isn’t enough to stop you”
[14:00] Where to join: Cashblack.com + Afrofiliate.com 

Key Discussion Points 
  • Cash Black users earn cashback OR donate (100% matched) to charity 
  • Afrofiliate connects Black brands with creators of all sizes – micro to mega 
  • Built from scratch after 2020 anti-racism wave – now backed by Wray & Nephew 
  • AI “Afrobot” Chrome extension shows Black-owned alternatives while you shop
Key Takeaways 
  • Supporting Black businesses shouldn’t feel like charity – it should pay YOU 
  • Investors: Talk directly to founders instead of assuming what we need 
  • If “don’t do it” is enough to stop you – don’t. If it isn’t – welcome to entrepreneurship 
  • Cashback + affiliate tech = scalable, sustainable Black wealth creation
Notable Quotes 
  • “We reward members with cash back when they shop with Black-owned businesses.” – Matthew Addai 
  • “I heard ‘don’t’ from everyone… and did it anyway.” – Matthew Addai 
  • “Investors: Just communicate with us. That’s the bare minimum.” – Matthew Addai 
Actionable Insights for Businesses & Investors 
  • Brands: List on Afrofiliate.com today – turn customers into paid ambassadors 
  • Creators: Join Afrofiliate – monetise your audience with Black-owned + major brands 
  • Investors: Stop guessing – DM or email Black founders directly 
  • Consumers: Install the free Afrobot Chrome extension – discover & earn from Black alternatives instantly

Resources 

The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com 
Email: thecashflowshowpodcast@gmail.com
Twitter: https://twitter.com/thecashflowshow 
Instagram: https://instagram.com/thecashflowshowpodcast

To sponsor or advertise on The Cashflow Show Podcast, contact us at thecashflowshowpodcast@gmail.com
Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke
Website: https://www.prmsltd.co.uk
Email: info@prmsltd.co.uk
Twitter: https://twitter.com/prmsltd
Instagram: https://www.instagram.com/prmsltd/

Our theme music is called "The Mediator - aka Theme from The Cashflow Show" [PRS] and "Better Call Clayton" [PRS] 

“What are YOU like?”, “60 Second Shoot-Out” &"What About The Tech?" are all intellectual properties of Dialogue [London] Ltd

(c) Clayton M Coke/PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved 
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Join The Cashflow Show with Clayton M. Coke for insightful chats & raw reflections with industry leaders and innovators. Explore entrepreneurship, business growth, and finance through real stories and actionable tips. Perfect for CEOs and founders, this business podcast inspires and educates. Subscribe now for real people, real business, real talk! #BusinessPodcast #Entrepreneurship