Intermission

Ask two generations of Indians what ITC is, and you'll get two completely different answers. 
That gap might be one of the most remarkable reinventions in Indian business.

The story goes all the way back to 1910 — to a British tobacco company that taught India how to smoke — and follows ITC's journey into food, paper, hotels and agri, all without a founding family, and with more boardroom drama than most thrillers.

The question at its heart: how does a company build a future beyond tobacco?

Episode 4 of Intermission on ITC goes live on Monday, 17 August. 

What is Intermission?

Every great Indian enterprise has a story worth telling in full.

With Intermission, The Ken's flagship long-form podcast, hosts Rohin Dharmakumar and Seetharaman G do exactly that—tracing the origins, turning points, and defining strategies of the companies that shaped modern India.