1 00:00:02,000 --> 00:00:05,736 Yeah. I would like to make a custom theme song 2 00:00:05,768 --> 00:00:09,528 for this show I host called PO Duty in the News. Each 3 00:00:09,584 --> 00:00:12,888 week the host, Jeff Revilla shares new stories about live 4 00:00:12,944 --> 00:00:16,552 podcasting and live streaming. On episode two, I covered the 5 00:00:16,576 --> 00:00:20,152 following topics. Setting up your home recording studio on a 6 00:00:20,176 --> 00:00:23,992 budget, pre roll, mid rolling, post roll ad placements, 7 00:00:24,136 --> 00:00:27,496 cyber security. Live podcast. Shaq hosted a live 8 00:00:27,568 --> 00:00:28,380 podcast. 9 00:00:31,560 --> 00:00:35,392 Shaq hosted a live podcast. Thanks for 10 00:00:35,416 --> 00:00:39,152 coming out, battling the WrestleMania crowd and the Easter, all the 11 00:00:39,176 --> 00:00:42,540 traveling going on today. I do have some, I, 12 00:00:44,360 --> 00:00:47,856 I have some interactive slides. These are fun. I don't 13 00:00:47,888 --> 00:00:51,616 record your, I don't record your name or your information. Don't worry, 14 00:00:51,648 --> 00:00:54,582 I already got it when you did your tickets, so don't worry about that. This 15 00:00:54,606 --> 00:00:57,542 is anonymous. You can put a fake name in if you want. But I have 16 00:00:57,566 --> 00:01:01,190 some fun slides that are interactive. Like your experience level helps me 17 00:01:01,230 --> 00:01:04,902 gauge the, you know, how I should take the direction of the show. This 18 00:01:04,926 --> 00:01:08,710 is our sixth, I think Pittsburgh podcast meetup. Typically it's about 19 00:01:08,750 --> 00:01:12,102 a 20 person event. Like I said, I think we have some 20 00:01:12,126 --> 00:01:15,942 competition today, which is okay. We're having a good time, a lot of people 21 00:01:15,966 --> 00:01:19,286 with family traveling. My agenda for tonight, like, what are we going to do tonight? 22 00:01:19,318 --> 00:01:22,928 What is the Pittsburgh podcast? We have one. You've already experienced the first hour 23 00:01:22,984 --> 00:01:26,272 where I fed you, right? That's part of the fun. You get some really good 24 00:01:26,296 --> 00:01:29,984 pizza. In fact, the less amount of people that come, the better the 25 00:01:29,992 --> 00:01:33,440 pizza quality is because I can, I have a certain budget. So you get really 26 00:01:33,480 --> 00:01:37,088 good J and S pizza tonight. If there's 25, 30 people 27 00:01:37,144 --> 00:01:40,896 plan for, you get foxes. So if you want to call ahead and say, hey, 28 00:01:40,928 --> 00:01:44,480 how many are coming next week? Let me know. I got some news 29 00:01:44,520 --> 00:01:47,814 updates. I'm starting this podcast called Pduti in the News. I wanted to call it 30 00:01:47,822 --> 00:01:50,966 Piduti Lewis in the News, but I figured that might get Copyright 31 00:01:50,998 --> 00:01:54,630 violation by American Psycho, the movie. We 32 00:01:54,670 --> 00:01:58,422 have get to know you. We got a series of interactive questions I'll be asking 33 00:01:58,566 --> 00:02:01,462 and then I'm going to go into like, why did I do this? Like, what 34 00:02:01,486 --> 00:02:04,982 is the. Why am I here in Tarentum with this little 40 35 00:02:05,086 --> 00:02:08,390 seat theater? It's only three rows deep and this like 36 00:02:08,430 --> 00:02:12,278 boomerang shape and really brings you in. If you like me and you're having 37 00:02:12,334 --> 00:02:16,170 fun, click the little thumbs up. The thumbs down, I'll cry. But the, 38 00:02:16,210 --> 00:02:19,590 the heart, the cat. I don't know why there's a cat. So 39 00:02:19,970 --> 00:02:22,310 you can click the kitty cat. I don't know why 40 00:02:23,170 --> 00:02:26,778 somebody's having a meow good time. And then there's questions 41 00:02:26,874 --> 00:02:30,170 at the end too. So if you're sitting here thinking, you don't want to interrupt 42 00:02:30,250 --> 00:02:33,930 because I'm really having a great flow and the energy is good. And you can 43 00:02:33,970 --> 00:02:37,754 click that little question button. I think it says open up questions when you 44 00:02:37,762 --> 00:02:41,284 tap it. Let's look at that. You can type a question at the end of 45 00:02:41,292 --> 00:02:45,076 the slides. They'll be there waiting for us. So the news. 46 00:02:45,148 --> 00:02:47,844 So pduti in the News is a new podcast I'm starting. I want it to 47 00:02:47,852 --> 00:02:51,700 be a live news source. Unfortunately, I'm getting old and 48 00:02:51,740 --> 00:02:55,492 I have to wear glasses now. I just got these. Oh, I 49 00:02:55,516 --> 00:02:58,932 haven't even worn them on stage yet. And I also still print out in 50 00:02:59,036 --> 00:03:02,740 18 point font. So this is where you're sitting at right 51 00:03:02,780 --> 00:03:06,450 now, which is right where that dehumidifier is. Was 52 00:03:06,490 --> 00:03:10,242 what this place looked like one year ago yesterday. So when 53 00:03:10,266 --> 00:03:13,670 I came in here, this was a men's clothing store that was abandoned. 54 00:03:14,010 --> 00:03:17,746 We started tearing things up. It's hard to believe that this that you're sitting 55 00:03:17,778 --> 00:03:21,570 in fits in this that you're looking at here. And this was 56 00:03:21,610 --> 00:03:25,330 a exactly a year ago yesterday. And then 57 00:03:25,450 --> 00:03:29,284 by the first Tornum Night Market was May 9th, 58 00:03:29,343 --> 00:03:33,082 May 8th or 9th, within what, two and 59 00:03:33,106 --> 00:03:36,790 a half, three weeks we were at this, right? 60 00:03:37,170 --> 00:03:40,650 So now for months I was 61 00:03:40,690 --> 00:03:43,866 gathering all these things that you see around me and storing them in my basement 62 00:03:43,898 --> 00:03:47,434 and driving my wife crazy. There was these chairs we got from a 63 00:03:47,442 --> 00:03:51,162 Catholic school that went out of business for $2 apiece. The 64 00:03:51,186 --> 00:03:54,922 stage I bought from a karate school in Greensburg. There's actually a 65 00:03:54,946 --> 00:03:58,586 fourth section. The trust came. I had to buy that. That was cash. 66 00:03:58,618 --> 00:04:02,342 The and then MacBid became a big part of my life. At this 67 00:04:02,366 --> 00:04:05,766 time last year, all the lighting you see I got for $30 68 00:04:05,958 --> 00:04:08,790 on Mac bid. All the pipe and drape, which is like 69 00:04:08,830 --> 00:04:12,358 $170 frame. I was buying these for 70 00:04:12,414 --> 00:04:16,022 30, $40 at a pop. So I 71 00:04:16,046 --> 00:04:19,570 got Mac bid also does a year in review like Spotify does. 72 00:04:20,350 --> 00:04:22,902 So I got my. I should have. I wish I should. I'll pull it up 73 00:04:22,926 --> 00:04:26,390 later if you don't believe me. But I got my Mac bid year in review 74 00:04:26,510 --> 00:04:30,070 when. Because last year is when I invested all this for this theater. I 75 00:04:30,110 --> 00:04:33,814 saved $5,000 buying all these things that 76 00:04:33,822 --> 00:04:37,270 you're sitting in from MacBid compared to buying it at 77 00:04:37,310 --> 00:04:40,966 retail. So I Probably spent like 800 to $1,000 total 78 00:04:41,038 --> 00:04:44,678 to like accessorize this area. And you can see there's not a ton of stuff 79 00:04:44,694 --> 00:04:48,278 in here, but the retail value of everything I purchased was over 80 00:04:48,334 --> 00:04:52,182 $5,000. So my year in review was pretty crazy. The reason why we 81 00:04:52,206 --> 00:04:55,830 had the stage had to get ready for was May 9th or something of last 82 00:04:55,870 --> 00:04:59,658 year was to rent them does a night market. And up until 83 00:04:59,714 --> 00:05:03,386 last year, they closed off all these streets in front of us, food 84 00:05:03,458 --> 00:05:06,362 vendors, artists, crafters, musicians, 85 00:05:06,506 --> 00:05:09,658 DJs, a nice party atmosphere. 86 00:05:09,834 --> 00:05:13,670 And so we wanted to get something ready to show the public. 87 00:05:15,410 --> 00:05:19,146 This year, unfortunately for the business owners, they're moving 88 00:05:19,178 --> 00:05:22,740 it down to the river along First Avenue. So they're going to close off that 89 00:05:22,780 --> 00:05:26,532 main road and we'll be two and a half blocks away. I'm still 90 00:05:26,556 --> 00:05:30,120 planning some live shows for that night and have a little party atmosphere, 91 00:05:30,620 --> 00:05:33,044 but we should have a. It'll still be a good time. So if you're in 92 00:05:33,052 --> 00:05:36,388 the area, you can walk down the street, get some, get a funnel cake 93 00:05:36,484 --> 00:05:40,004 and falafel and then come on back. You can eat in here. I don't, I 94 00:05:40,012 --> 00:05:42,676 don't have any. I don't even care if you go next door to the Praha 95 00:05:42,708 --> 00:05:46,484 and get a beverage, a tasty beverage and bring it back over. Now let's get 96 00:05:46,492 --> 00:05:50,068 into the news. Puduty in the news. This is a live podcast recorded live about 97 00:05:50,124 --> 00:05:53,862 live podcasting news. In our first story tonight, I'm filing under a 98 00:05:53,886 --> 00:05:57,638 question one of you will ask tonight. I guarantee it. If you're just starting 99 00:05:57,654 --> 00:06:01,398 out in podcasting, setting up a home studio doesn't have to break 100 00:06:01,454 --> 00:06:04,934 the bank. The team at Fireside, if you go to Fireside's blog, 101 00:06:04,982 --> 00:06:08,774 blog Fireside fm, they shared some tips on creating a 102 00:06:08,782 --> 00:06:12,550 quality setup for under 300 bucks. Covering everything from choosing the right 103 00:06:12,590 --> 00:06:16,422 microphone to treating your recording space. It's a perfect guide to help new 104 00:06:16,446 --> 00:06:19,938 podcasters sound professional from day one. So it's a great 105 00:06:19,994 --> 00:06:22,354 resource. I have all the links for you too. At the end of this, I 106 00:06:22,362 --> 00:06:26,034 can send them to you through email, but you go through, it goes through 107 00:06:26,202 --> 00:06:30,050 lighting and soundproofing and microphones. It's, it's a good little 108 00:06:30,090 --> 00:06:33,890 resource to get you started. A lot of times if when we get asked this 109 00:06:33,930 --> 00:06:37,762 question, like what should I do to get started? And I say, what do you 110 00:06:37,786 --> 00:06:41,266 have? What do you have right now? Like, this is something that you're 111 00:06:41,298 --> 00:06:44,972 experimenting with, is something that you're interested in, that's something that you're moving 112 00:06:45,036 --> 00:06:48,732 towards trying to do regularly. And if you have just a 113 00:06:48,756 --> 00:06:51,420 cell phone and you're going to record audio On a cell phone, you can get 114 00:06:51,460 --> 00:06:55,292 little wireless lavalier mics that are these. They're good enough for what 115 00:06:55,316 --> 00:06:59,052 you're doing right now. You can get a USB mic for a laptop or a 116 00:06:59,076 --> 00:07:02,796 computer. And there's ways to capture audio with free software 117 00:07:02,828 --> 00:07:06,204 like Audacity. We can get into all that in the Q and A section. 118 00:07:06,332 --> 00:07:10,012 But what I try to teach people is you have enough to do a 119 00:07:10,036 --> 00:07:13,872 podcast right now. What you really need to work on is how do 120 00:07:13,896 --> 00:07:17,584 I repeat this week after week? That is just as important 121 00:07:17,752 --> 00:07:20,912 as a lot of times. You'll spend six months, I'm planning this 122 00:07:20,936 --> 00:07:24,112 podcast. I'm going to do it like this and I'm going to do that and 123 00:07:24,136 --> 00:07:27,984 I'm going to do this. And then you release it finally. And then you realize, 124 00:07:28,032 --> 00:07:31,728 oh, I only have seven days now. I spent six months 125 00:07:31,784 --> 00:07:34,704 to do the first one. Now I got to do that in seven days. So 126 00:07:34,792 --> 00:07:38,574 what I try to show people is the process in which you record. How 127 00:07:38,582 --> 00:07:41,902 do you find guests? If you're going to do interviews, how do you get the 128 00:07:41,926 --> 00:07:45,262 recording down so that you can edit it? How do you edit it? Right? All 129 00:07:45,286 --> 00:07:48,702 these things. I say you want to budget about six, eight hours a week at 130 00:07:48,726 --> 00:07:52,398 a minimum to have a decent show. And there's enough 131 00:07:52,454 --> 00:07:55,934 tools out there now in the last two years, there's enough AI 132 00:07:55,982 --> 00:07:59,422 enhancements to almost do a good portion of your editing for 133 00:07:59,446 --> 00:08:02,846 you. So I'll send you the links. This is a great source 134 00:08:02,958 --> 00:08:05,570 blog, Fireside fm. 135 00:08:06,370 --> 00:08:09,866 And I'm going to file this under. The second most popular question 136 00:08:10,018 --> 00:08:13,770 that you asked tonight is as it comes into making money with the podcast and 137 00:08:13,810 --> 00:08:17,626 revenue. And a lot of times you hear about pre, mid and post 138 00:08:17,698 --> 00:08:20,682 roll ads, right? What are they and how do they use them? Well, 139 00:08:20,706 --> 00:08:23,882 Potigi came up with this blog describing each of the 140 00:08:23,906 --> 00:08:27,450 locations on your blog, so or in your podcast. So let's talk about 141 00:08:27,490 --> 00:08:31,162 podcast ads, specifically pre roll, mid roll and post roll. This 142 00:08:31,186 --> 00:08:34,970 guide from Prodigy breaks down what each ad type means and 143 00:08:35,010 --> 00:08:38,746 how to place them effectively in your episodes. Whether you're just starting or planning 144 00:08:38,778 --> 00:08:42,586 to monetize. Understanding ad placement is key to boosting your revenue. 145 00:08:42,618 --> 00:08:46,026 And a big part of this, they start to tell you, you know, your upfront 146 00:08:46,058 --> 00:08:49,722 ad, your pre roll comes right before your show, and that's 147 00:08:49,786 --> 00:08:53,210 obviously going to be the most listened to ad on your 148 00:08:53,250 --> 00:08:57,098 podcast. Maybe it's the highest real estate, maybe it commands more of the higher 149 00:08:57,154 --> 00:09:00,932 dollars, but those people have to listen to that before they get to your episode. 150 00:09:01,076 --> 00:09:04,612 Then the mid roll is usually great for breaks in your content if 151 00:09:04,636 --> 00:09:08,324 you're transitioning to a different subject. Or like I do a 152 00:09:08,332 --> 00:09:12,084 trivia show between round one and round two and round three, that's a 153 00:09:12,092 --> 00:09:15,668 good place for some mid roll breaks. And then the post roll is typically 154 00:09:15,764 --> 00:09:19,540 when people start tuning out. This is maybe an add on. This is 155 00:09:19,580 --> 00:09:23,412 something that you would focus on, you know, as a giveaway maybe, 156 00:09:23,476 --> 00:09:27,190 or know something, you can sell it. But keep in mind 157 00:09:27,310 --> 00:09:31,158 your audience retention is high early, and it goes. 158 00:09:31,254 --> 00:09:34,774 It drains the whole time. You'll. If you have a YouTube channel and you publish 159 00:09:34,822 --> 00:09:38,262 YouTube videos, you certainly see those first 30 seconds are 160 00:09:38,366 --> 00:09:42,198 60, 70%, then it gets a 50. And if you can hold a 50, 161 00:09:42,254 --> 00:09:45,791 you're great, but most of the time you're dropping down to like 33, 162 00:09:45,969 --> 00:09:49,638 25% by the end of the show. So these are something. 163 00:09:49,694 --> 00:09:52,732 These are things you need to learn about. They're not things that you have to 164 00:09:52,756 --> 00:09:56,252 focus on. But we have a lot of focus on advertising at the 165 00:09:56,276 --> 00:09:59,820 Pittsburgh Podcast Meetup. All right, let's file this something 166 00:09:59,860 --> 00:10:03,420 under this can be a live show. Now, a lot of times I look 167 00:10:03,460 --> 00:10:07,260 for what's happening out there. We know that live podcasts are becoming 168 00:10:07,340 --> 00:10:11,132 a thing. Pittsburgh just had the Pat McAfee show, which is a more 169 00:10:11,156 --> 00:10:14,908 of a radio show that filled up the. The PPG Paints Arena. 170 00:10:15,004 --> 00:10:18,284 And it was a radio show with a bunch of nonsense. And different acts came 171 00:10:18,292 --> 00:10:21,884 in and it was. It was something. It was a radio personality, a TV 172 00:10:21,932 --> 00:10:25,308 personality filling an arena. We see shows like Kill 173 00:10:25,364 --> 00:10:29,212 Tony, we see Whitney Cummings, 174 00:10:29,276 --> 00:10:32,924 we see Bill Byrd doing these live podcasts at 175 00:10:33,012 --> 00:10:36,780 different theaters, different arenas. Sometimes they're doing a comedy stop and 176 00:10:36,820 --> 00:10:40,652 they're gonna do a podcast before, like, Doug Loves Movies is a podcast that's been 177 00:10:40,676 --> 00:10:44,290 going on for years where Doug Benson does comedy stops 178 00:10:44,420 --> 00:10:48,070 all throughout the country all year long. And prior to one of his 179 00:10:48,110 --> 00:10:51,846 shows, he'll record an episode of Doug Loves Movies with the other comedians 180 00:10:51,878 --> 00:10:55,366 either on the show or. Or whether they're in town. And he's 181 00:10:55,398 --> 00:10:59,110 utilizing like the afternoon space at a comedy club for 182 00:10:59,150 --> 00:11:02,902 free, right? He's probably getting, maybe getting a little kickback on the tickets, get 183 00:11:02,926 --> 00:11:06,742 a little kickback on the bar and the food. But that's typically not a 184 00:11:06,766 --> 00:11:10,182 time that the comedy club is busy. So he found an idea. He took an 185 00:11:10,206 --> 00:11:13,942 idea of how do I do a live podcast where I'm already going to be 186 00:11:13,966 --> 00:11:17,542 performing there that night? I'll just use the earlier time. And so he's recording a 187 00:11:17,566 --> 00:11:21,206 show, then doing a comedy Act. It's a great routine. So 188 00:11:21,278 --> 00:11:24,662 we know that these live events are happening. We know that people are starting to 189 00:11:24,686 --> 00:11:28,150 go see live podcasts. And this one was just about, I think, 190 00:11:28,270 --> 00:11:32,102 security, like the CISO series podcast is going live 191 00:11:32,126 --> 00:11:35,894 in Boston on May 15th. It's a cyber security focused 192 00:11:35,942 --> 00:11:39,558 show. Will feature audience participation, expert guests, and behind the scenes 193 00:11:39,574 --> 00:11:43,232 look at recording a live episode. It's a great example of 194 00:11:43,256 --> 00:11:47,008 how podcasts can thrive in front of crowds. Now, you wouldn't think, like, I'm gonna 195 00:11:47,024 --> 00:11:50,448 go see a cybersecurity podcast live, but there's different 196 00:11:50,504 --> 00:11:54,256 genres doing different things. And last week we had. Jessica 197 00:11:54,288 --> 00:11:58,080 was here doing audio dramas, which is even a thing I thought about. 198 00:11:58,200 --> 00:12:01,728 But she sent me a list of all these audio dramas and I'm like, this 199 00:12:01,784 --> 00:12:05,552 stage is like, perfect. I turned on all the lights. You 200 00:12:05,576 --> 00:12:09,398 start doing a storytelling podcast, you have actors acting out different 201 00:12:09,454 --> 00:12:13,094 things. And just like when you listen to a podcast in your earbuds or on 202 00:12:13,102 --> 00:12:16,918 your morning commute, and you all of a sudden you feel pulled into that room 203 00:12:17,054 --> 00:12:20,694 that you're sitting in there with the hosts that you're like, 204 00:12:20,782 --> 00:12:24,262 right there with, like, I really know these people now. Could you imagine sitting in 205 00:12:24,286 --> 00:12:27,942 a dark room hearing a story being told on the stage? There's 206 00:12:28,006 --> 00:12:31,670 a whole wealth of different genres that 207 00:12:31,710 --> 00:12:35,378 can do these live podcasting and cybersecurity wasn't 208 00:12:35,394 --> 00:12:38,722 even on my bingo card. So when the CISO series is going to 209 00:12:38,746 --> 00:12:42,338 Boston, check them out. We also have another live 210 00:12:42,394 --> 00:12:46,098 one, Everybody Loves Shaq Diesel. This was on 211 00:12:46,154 --> 00:12:49,362 April 5th, so filed under we missed it, Right? We'll file this one under we 212 00:12:49,386 --> 00:12:53,042 missed it. With the NCAA Final Four descending on 213 00:12:53,066 --> 00:12:56,802 Antonio, Shaq brings his podcast the Big Pod with Shaq to the 214 00:12:56,826 --> 00:13:00,562 Alamo City. The former San Antonio cool high school player in 215 00:13:00,586 --> 00:13:04,292 his show will be in Santana April 5, which I mentioned three times already. 216 00:13:04,396 --> 00:13:08,212 He'll share stories, have giveaways, make guest appearance appearances, and 217 00:13:08,236 --> 00:13:12,084 offer fans a chance to win tickets to the ncaa. Now, you're not going 218 00:13:12,092 --> 00:13:15,780 to be able to do that because we're. It's two weeks past, but this is 219 00:13:15,820 --> 00:13:19,572 Shaq doing his podcast live in front of us. Now he's a celebrity. 220 00:13:19,636 --> 00:13:22,900 He's going to have a bigger name, he's going to draw a lot easier, and 221 00:13:22,940 --> 00:13:26,692 we'll get into, like, why? I think, like, where you're sitting at is. Is 222 00:13:26,716 --> 00:13:30,314 a crucial part of live podcasting, because if you look at this, it wasn't a 223 00:13:30,322 --> 00:13:33,482 huge stage, it wasn't a huge audience, but it was a fun time. It Was 224 00:13:33,506 --> 00:13:37,178 a hangout time as an experience to be able to sit, you know, four rows 225 00:13:37,194 --> 00:13:40,570 away from Shaq and hear him. You know, Shaq is pretty funny 226 00:13:40,650 --> 00:13:44,458 and just is great, great timing, great, great 227 00:13:44,514 --> 00:13:47,910 nonsense. Like he really says some crazy off the wall things. 228 00:13:48,370 --> 00:13:52,202 It would be a great time to be that close and seeing how Shaq 229 00:13:52,346 --> 00:13:56,154 works, you know, see how he thinks in the moment and what some 230 00:13:56,162 --> 00:13:59,866 of his responses are. And you don't get that 231 00:13:59,938 --> 00:14:03,530 when you upload an MP3 file and your audience 232 00:14:03,610 --> 00:14:07,210 downloads it. They don't get any of this. They don't get to see your face, 233 00:14:07,250 --> 00:14:10,090 they don't get to see how you think in the moment. But in a live 234 00:14:10,130 --> 00:14:13,190 performance environment, they're seeing all of that. 235 00:14:13,570 --> 00:14:17,162 And let's go. We were talking about a little bit of money, right? 236 00:14:17,346 --> 00:14:19,514 So this is a statement that a lot of people say to me, I want 237 00:14:19,522 --> 00:14:23,222 to monetize my podcast. Either this is either to be profitable or just 238 00:14:23,246 --> 00:14:26,774 cover your expenses. Is this something that you've thought about 239 00:14:26,942 --> 00:14:29,798 when we start talking about ads, right? We were talking a little bit about host 240 00:14:29,854 --> 00:14:33,206 red ads. We were talking about pre mid post roll 241 00:14:33,238 --> 00:14:36,886 ads. When most people think about podcasting, 242 00:14:36,998 --> 00:14:40,838 they're talking about these host red ads or pre mid and post roll ads. 243 00:14:40,854 --> 00:14:44,326 That's kind of how we think about monetizing a podcast. And 244 00:14:44,478 --> 00:14:47,970 you know, what does that look like? What will I make some money doing that? 245 00:14:48,300 --> 00:14:52,020 And this isn't to be Debbie Downer or 246 00:14:52,060 --> 00:14:55,716 you know, to knock wind out of your sales. This is 247 00:14:55,788 --> 00:14:59,636 stats from budsprout. Libsyn has a very similar model. 248 00:14:59,668 --> 00:15:03,476 They'll tell you about the same numbers if you listen to the feed as Libsyn's 249 00:15:03,508 --> 00:15:06,772 podcast. They're one of the original podcast 250 00:15:06,836 --> 00:15:10,436 hosts back in 2005. They 251 00:15:10,588 --> 00:15:13,572 have a great podcast called the Feeds if you listen to that comes out every 252 00:15:13,596 --> 00:15:16,918 other week. But they'll tell you in the top 253 00:15:16,974 --> 00:15:20,630 5%. I don't know if I can get a little red line. Top 254 00:15:20,670 --> 00:15:24,406 5% of podcasts in the first seven days get 1100 downloads 255 00:15:24,438 --> 00:15:28,022 per episode. So if you're less than a 256 00:15:28,046 --> 00:15:31,702 thousand, you're less than the top 5%. If 257 00:15:31,726 --> 00:15:35,453 you're more than a thousand, you're probably in the top 2, 258 00:15:35,556 --> 00:15:39,010 3, 4%. It really skews this much. 259 00:15:39,470 --> 00:15:41,680 And when we think about 260 00:15:43,260 --> 00:15:47,012 what does this mean if I'm going to sell ads, right. 261 00:15:47,116 --> 00:15:50,628 Is that enough to make any money? Right way 262 00:15:50,684 --> 00:15:54,516 podcast ads are sold, it's in a cpm, a cost per 263 00:15:54,588 --> 00:15:58,340 thousand. So if you can get a thousand downloads, you can 264 00:15:58,380 --> 00:16:01,940 do an ad read for about 21, $25 265 00:16:02,100 --> 00:16:05,652 per spot. So if you do one or two ads, you could 266 00:16:05,676 --> 00:16:09,360 do $50. There's other things you can do, and I'm just 267 00:16:09,400 --> 00:16:12,740 using this as a generic entertainment type of podcast. 268 00:16:13,080 --> 00:16:16,240 You know, you figure like $20 per thousand on 269 00:16:16,280 --> 00:16:20,080 average, and you can sell multiple of those, 270 00:16:20,120 --> 00:16:23,392 and you can even do bundles. You could even sell, like, for a month. You 271 00:16:23,416 --> 00:16:27,072 could sell. You could sell banner ads, you could sell placement, your 272 00:16:27,096 --> 00:16:30,896 email. But typically, if you're not getting a thousand downloads 273 00:16:30,928 --> 00:16:34,522 like most podcasters, what just say you sell one ad for your 274 00:16:34,546 --> 00:16:38,122 podcast. You can get $20 per the thousand downloads. Is 275 00:16:38,146 --> 00:16:41,642 that enough? Well, if you have four podcasts a month, that's $80 a 276 00:16:41,666 --> 00:16:45,322 month. That'll certainly cover your expenses. They'll cover your hosting, your 277 00:16:45,346 --> 00:16:49,082 website hosting, and, you know, any kind of little, maybe software you want for 278 00:16:49,106 --> 00:16:52,586 streaming. That's a good amount to take this from 279 00:16:52,738 --> 00:16:56,586 a hobby that's costing you money to a hobby that you're at least breaking even. 280 00:16:56,658 --> 00:17:00,036 So the barrier to podcasting is pretty low. 281 00:17:00,218 --> 00:17:03,072 You get hosting for. I showed you. Transistor starts at 282 00:17:03,096 --> 00:17:06,464 $15, and that's unlimited podcasts. You can create multiple 283 00:17:06,512 --> 00:17:10,176 podcasts there. Libsyn starts at $5, gets 284 00:17:10,208 --> 00:17:14,032 really good, around $15 for Libsyn. So getting an ad in 285 00:17:14,056 --> 00:17:17,620 a thousand downloads is pretty good, and you cover all your expenses. 286 00:17:18,040 --> 00:17:21,424 And if 95% of podcasters aren't getting 287 00:17:21,512 --> 00:17:25,168 1100 views, you know, that's $20 per thousand. 288 00:17:25,224 --> 00:17:28,774 We're talking $20 per episode, and that takes 289 00:17:28,822 --> 00:17:32,246 1000 people. So what does it take to get a thousand people? Some of you 290 00:17:32,318 --> 00:17:35,414 have been doing more than 10 episodes, and, you know, it takes a while to 291 00:17:35,422 --> 00:17:38,934 get to a thousand downloads an episode. It's a lot of effort, a lot of 292 00:17:38,942 --> 00:17:42,790 energy, a lot of repetition over and over again. And if 293 00:17:42,830 --> 00:17:46,566 you think of it in that regard, you know, somebody's downloading 294 00:17:46,598 --> 00:17:50,310 and listening, it's 2 cents per listener. It's kind of what you 295 00:17:50,350 --> 00:17:54,194 make. Whenever you have a thousand downloads and you sell an ad, 296 00:17:54,302 --> 00:17:58,090 1,000 people divided by the $20 is 2 cents per download. 297 00:17:58,170 --> 00:18:01,786 And I'm not trying to get real numbers heavy here, but I think, 298 00:18:01,858 --> 00:18:05,610 look at this guy. I think there's a better way. There's certainly an art 299 00:18:05,650 --> 00:18:09,034 form to this. There's an entertainment. It's a discipline. We talk about 300 00:18:09,202 --> 00:18:12,666 that structure is more important than your equipment right now. If you're starting 301 00:18:12,698 --> 00:18:16,346 out, what happens when you start thinking about events like this 302 00:18:16,498 --> 00:18:20,340 as a live event, podcasting as a live event, and we talked about, 303 00:18:20,380 --> 00:18:24,132 we know other forms of entertainment. People go out to see 304 00:18:24,156 --> 00:18:26,948 it. Like when you want to go see a comedian, you go to a comedy 305 00:18:26,964 --> 00:18:29,892 club. When you want to go see a musician, you go to a bar or 306 00:18:29,916 --> 00:18:33,588 a venue. We people understand that, but we know what's 307 00:18:33,604 --> 00:18:37,204 happening when we talk about these other podcasts. Filling theaters, filling 308 00:18:37,252 --> 00:18:40,372 arenas, this is emerging as a new form of 309 00:18:40,396 --> 00:18:44,212 entertainment. This is emerging as something people will do to go out at night. 310 00:18:44,316 --> 00:18:47,802 It's not $1,000 Taylor Swift ticket. It's a 311 00:18:47,906 --> 00:18:51,258 here, it's a $10, $20 ticket. You know, some of those 312 00:18:51,314 --> 00:18:55,082 theater arena shows are $50, $60. 313 00:18:55,146 --> 00:18:58,842 They're not overly expensive tickets for the amount of entertainment that 314 00:18:58,866 --> 00:19:02,570 you get. You get so much more out of a live podcast than you do 315 00:19:02,610 --> 00:19:06,202 out of when you just upload your file to your server and 316 00:19:06,226 --> 00:19:09,946 then the podcast apps get notified that there's a new episode 317 00:19:10,058 --> 00:19:13,588 and you're on your way into work tomorrow on a Monday, you 318 00:19:13,644 --> 00:19:17,060 download the episode and you listen to it, right? All you get from 319 00:19:17,100 --> 00:19:20,804 that is in seven days, you go look at your stats and it 320 00:19:20,812 --> 00:19:24,228 says, I got X number of downloads. That's a little bit more than last 321 00:19:24,284 --> 00:19:28,116 time. That's the amount of feedback you get. But when you're 322 00:19:28,148 --> 00:19:31,588 doing live shows, you're meeting your fans face to face, 323 00:19:31,724 --> 00:19:35,412 like they're putting a face to that voice, too. Because if you think about all 324 00:19:35,436 --> 00:19:39,140 the shows you've ever listened to, try to picture what that host looks like and 325 00:19:39,180 --> 00:19:42,870 then go find them. You've never been right on guessing what 326 00:19:42,910 --> 00:19:46,710 somebody looks like just from their voice. It's not even possible. Your 327 00:19:46,750 --> 00:19:49,990 fans are giving you real time feedback. They're 328 00:19:50,150 --> 00:19:53,702 like crossing your arms or like body light. I 329 00:19:53,726 --> 00:19:57,478 know the body light. Or looking at your phone, right? These things 330 00:19:57,534 --> 00:20:01,174 are all things that you're getting. You're getting feedback. So 331 00:20:01,262 --> 00:20:04,774 am I a good host? Am I entertaining you? Are you laughing and smiling? 332 00:20:04,822 --> 00:20:08,352 And I don't get that when I just get a 333 00:20:08,376 --> 00:20:11,968 download number at the end of seven days. And you see people 334 00:20:12,024 --> 00:20:15,580 thanking people afterwards. When the Crips and Corks were here, 335 00:20:15,960 --> 00:20:19,792 they hung out for an hour afterwards talking to the people that were here. They 336 00:20:19,816 --> 00:20:23,120 were thanking them for doing the show, for entertaining them, for putting all the time 337 00:20:23,160 --> 00:20:26,960 into putting this together. They hang out afterwards. It 338 00:20:27,000 --> 00:20:30,832 becomes this little community when you perform in front of people 339 00:20:31,016 --> 00:20:33,980 and the instant credibility. We talked about this earlier. 340 00:20:34,780 --> 00:20:38,372 There's. We didn't expect any of this. That whenever you say and you start 341 00:20:38,396 --> 00:20:41,556 promoting the show, hey, we're gonna be live on the main Stage of the Paduti 342 00:20:41,588 --> 00:20:45,380 podcast theater. June 12th. That's my birthday. So, you know, come 343 00:20:45,420 --> 00:20:48,948 hang out. We're gonna be on the main stage, live show. Tickets are available now 344 00:20:49,084 --> 00:20:52,548 to everybody that you've told that you had a podcast, it 345 00:20:52,604 --> 00:20:55,844 changes the way they think about you because they're like, oh, they have a podcast, 346 00:20:55,892 --> 00:20:59,594 okay, I'll download, I'll subscribe and download it. Or maybe you, at Thanksgiving, you 347 00:20:59,732 --> 00:21:03,454 forcefully subscribe them on their phone. It happens. 348 00:21:03,502 --> 00:21:07,342 We know, we all know it happens. But when you start making this 349 00:21:07,366 --> 00:21:11,006 a tangible experience, something that they can come and experience and, 350 00:21:11,078 --> 00:21:14,814 and see you perform and see the work that you're putting into this, it becomes 351 00:21:14,862 --> 00:21:18,542 so real to them. They value what you're doing so much more. Same with your 352 00:21:18,566 --> 00:21:21,342 fans. When they're like, oh my goodness, you're going to be live, I can see 353 00:21:21,366 --> 00:21:24,910 you do this live. What you're doing, it becomes something so much 354 00:21:24,950 --> 00:21:28,610 more than just getting that download number and, and 355 00:21:28,650 --> 00:21:32,114 just a few attendees even right now, if I had five 356 00:21:32,282 --> 00:21:36,050 sold tickets right now, the way my, the business model works here, at 357 00:21:36,090 --> 00:21:39,842 $10 a piece, that's $50. Half of that goes to the house, half 358 00:21:39,866 --> 00:21:43,410 of that goes to the creator. You make $25. So 359 00:21:43,450 --> 00:21:47,090 this room right now is as profitable, it's more 360 00:21:47,130 --> 00:21:50,882 profitable than a thousand downloads of an, of 361 00:21:50,906 --> 00:21:54,672 an audio podcast. So, so think about it in a different way. We 362 00:21:54,696 --> 00:21:58,368 think, we know cars have different values, right? A 1994 363 00:21:58,424 --> 00:22:02,000 Ford Escort is going to be worth a certain value compared to 364 00:22:02,040 --> 00:22:05,856 a 2025 Lamborghini, right? They have different value, 365 00:22:05,928 --> 00:22:09,712 different performances. And same thing with shows, same 366 00:22:09,736 --> 00:22:13,392 thing with audio media. You go through TikTok, some of you fall 367 00:22:13,416 --> 00:22:17,152 asleep. The TikTok, I'm guilty. I'll look at 100 videos. 368 00:22:17,216 --> 00:22:20,910 I couldn't name one creator. I probably could only name 5% 369 00:22:20,950 --> 00:22:24,686 of the videos that I saw. I just consumed and consumed 370 00:22:24,718 --> 00:22:28,206 and consumed and it was no value to it. Same with like 371 00:22:28,278 --> 00:22:31,934 the, the, the downloads that you're getting. They. There is value. I'm not trying to 372 00:22:31,942 --> 00:22:35,758 diminish it, but if you look at the cost per download at $0.02 373 00:22:35,854 --> 00:22:39,342 compared to US hanging out here. We, you know, we had dinner together, right? We 374 00:22:39,366 --> 00:22:43,182 had some drinks, we hung out, we laughed, we did some Q A. Like, if 375 00:22:43,206 --> 00:22:46,392 this was a ten dollar ticket and I would go home with 376 00:22:46,416 --> 00:22:49,672 $25, that's a pretty good night. That's better than 377 00:22:49,856 --> 00:22:53,656 spending months and months and months building up to 1000 downloads 378 00:22:53,688 --> 00:22:56,840 to get $20. So I did that 379 00:22:56,880 --> 00:23:00,424 slide. I didn't even look at it yet. So, yeah. So if you look at 380 00:23:00,432 --> 00:23:04,024 the. We talk about the value of these cars, a Ford Escort versus a 381 00:23:04,032 --> 00:23:07,544 Lamborghini. Well, an in person attendee is, 382 00:23:07,632 --> 00:23:11,144 according to my math, at $10 a ticket, it's 250 383 00:23:11,232 --> 00:23:14,934 times more valuable than an audio download. So 384 00:23:15,022 --> 00:23:18,582 if you're a podcaster, maybe you sell other services. I have a great guy coming 385 00:23:18,606 --> 00:23:22,454 and doing improv classes who's going to teach, you know, how to use improv 386 00:23:22,502 --> 00:23:26,182 techniques to be a better host, a better podcaster. He's going to 387 00:23:26,206 --> 00:23:29,782 spin that off into weekly classes. So a lot of. A lot of consultants 388 00:23:29,846 --> 00:23:33,542 have a podcast just to get more clients. So if you don't think 389 00:23:33,566 --> 00:23:37,270 about the ticket price, think about it as, like, as entertaining. 390 00:23:37,350 --> 00:23:40,870 This is a more valuable way to reach your fans at 391 00:23:40,910 --> 00:23:44,758 lower numbers. And we know the numbers because we see the server logs 392 00:23:44,774 --> 00:23:48,470 from Buzzsprout and libsyn that say 95% of people do not 393 00:23:48,510 --> 00:23:51,130 get a thousand downloads. 394 00:23:52,430 --> 00:23:56,246 So, yeah, like I said, this is very new. I'm running out of this voice. 395 00:23:56,278 --> 00:23:59,250 I only get about an hour of it. So what I'm building here 396 00:23:59,950 --> 00:24:03,490 is the bridge, right, for those of you who are podcasting at home. 397 00:24:03,870 --> 00:24:07,712 And I have a home studio. I still record 90% of my stuff in my 398 00:24:07,736 --> 00:24:11,232 home studio because I know I come home from work, I eat some dinner, I 399 00:24:11,256 --> 00:24:15,024 pop into my office, everything's set up, it's safe, it's 400 00:24:15,072 --> 00:24:18,672 comfortable. I know it's going to work. I can just go on. I can be 401 00:24:18,696 --> 00:24:22,400 guests on shows. I do like two or three interviews a week on other podcasts. 402 00:24:22,560 --> 00:24:25,168 And I know it's going to work and be fine. I don't have to worry 403 00:24:25,184 --> 00:24:28,420 about any of the live things, Right? The live things are the great variables. 404 00:24:29,400 --> 00:24:32,912 There's also these other podcasters who have capitalized on their fame, 405 00:24:32,976 --> 00:24:36,570 obviously, and they're doing theaters and they're doing arenas. 406 00:24:36,910 --> 00:24:40,342 The problem we have is what's in between the 407 00:24:40,366 --> 00:24:44,054 safety of my home office and filling up PPG 408 00:24:44,102 --> 00:24:47,670 Paints Arena. There's no middle ground. And I think places like 409 00:24:47,710 --> 00:24:51,286 this are what's going to start to pop up and fill in. Podcasting 410 00:24:51,318 --> 00:24:55,062 isn't slowing down in far as growth, as far as 411 00:24:55,086 --> 00:24:58,870 people getting interested, as far as people seeing the value of being 412 00:24:58,910 --> 00:25:02,390 their own media conglomerate. Like, you start building this thing, this 413 00:25:02,430 --> 00:25:06,102 asset you own 100% control of. You own the 414 00:25:06,126 --> 00:25:09,370 audio files. And if you don't like your hosts anymore, 415 00:25:09,710 --> 00:25:13,430 moving from host to host is as easy as putting your email into a new 416 00:25:13,470 --> 00:25:17,170 host. They send a verification email and Then 417 00:25:17,550 --> 00:25:21,350 once you verify it, they copy everything over so you're not locked into 418 00:25:21,390 --> 00:25:24,710 your podcast as if. I love Libsyn. I built 10 years with 419 00:25:24,750 --> 00:25:28,582 Libsyn. They were just going in a different direction. I found out about Transistor. I 420 00:25:28,606 --> 00:25:32,394 switched over to Transistor, and I was. Because the reason I 421 00:25:32,402 --> 00:25:35,306 never left Lipson, even though I didn't feel like we were in the same path, 422 00:25:35,418 --> 00:25:38,906 I was terrified. I was like, I don't want to move hundreds of episodes. 423 00:25:39,098 --> 00:25:41,962 And then finally a friend convinced me and I said, all right, I'll do it. 424 00:25:41,986 --> 00:25:45,338 I'll do it tonight. And I blocked off the whole night to move my 425 00:25:45,394 --> 00:25:49,226 host, and I literally entered my email, verified 426 00:25:49,258 --> 00:25:51,962 it, and they said, all right, we're downloading all your episodes. They'll be ready in 427 00:25:51,986 --> 00:25:55,488 20 minutes. I was like, that's it. That's all you have to do. So you. 428 00:25:55,514 --> 00:25:59,316 You are in so much control. The hosts are battling for each other. They're 429 00:25:59,348 --> 00:26:03,156 battling for your business. And it is so easy to jump 430 00:26:03,188 --> 00:26:06,900 from host to host. I'll happily help you because I love it. So 431 00:26:06,940 --> 00:26:10,772 my goal is I want to build this talent, this stage. 432 00:26:10,916 --> 00:26:14,756 This should be the Hollywood of podcasting. We should be able to develop 433 00:26:14,828 --> 00:26:18,068 enough talent that if you bring in five people the first time, 434 00:26:18,124 --> 00:26:21,910 great. Next time we do a show, let's shoot for 10 people, this 435 00:26:22,030 --> 00:26:25,702 for 20 people. And everything here is designed to be live stream. So you can 436 00:26:25,726 --> 00:26:29,542 get 40 in person seats, you can do a thousand virtual seats. And 437 00:26:29,566 --> 00:26:32,934 now you can start to see this thing starts to get pretty lucrative pretty 438 00:26:32,982 --> 00:26:36,530 fast. I hope you join me. I hope this was convincing enough. 439 00:26:37,230 --> 00:26:40,838 I would like to make a custom theme song for this show I host 440 00:26:40,894 --> 00:26:44,646 called PO Duty in the News. Each week, the host, Jeff Revilla, 441 00:26:44,678 --> 00:26:48,182 shares new stories about live podcasting and live streaming. On 442 00:26:48,206 --> 00:26:51,962 episode two, I covered the following topics. Setting up your 443 00:26:51,986 --> 00:26:55,722 home recording studio on a budget, pre roll, mid roll and 444 00:26:55,746 --> 00:26:59,098 post roll ad placements. Cyber security, live 445 00:26:59,154 --> 00:27:02,030 broadcast. Shaq hosted a live podcast. 446 00:27:05,090 --> 00:27:07,550 Shaq hosted a live podcast. 447 00:27:14,530 --> 00:27:14,770 SA.