Green Focus

Yaron is joined by Ariel Averbuch, Entrepreneur, Angel Investor and Patent Attorney who has a passion for focusing on the agro and food tech sectors. Ariel was motivated by purpose to steer his career in the direction of green tech. Ariel and Yaron discuss the power of Israel developing solutions in this space, where the innovation is coming in food tech such as a producing new foodstuffs from insects or creating new solutions for milk products. He also shares his views of how he invests in companies and why it is so important to protect the financial model through IP to ensure that impact is sustained.

What is Green Focus?

Welcome to Green Focus, a new Podcast that aims to discover and showcase transformative Israeli Green Technology, in order to understand it better and help leverage this technology to make a positive impact on our planet! Each episode will take a fresh look at the innovation and business impact happening in the green tech sector, with guests including VC’s, founders, technologists and climate activists. In these conversations, we aim to discuss the pathways for leveraging cutting edge innovation to attract investment and do business globally. The podcast is hosted by Yaron Damelin, CEO of Focus IP, an intellectual property consultancy.