Don't Say Content

The market has rapidly evolved over the last few years. What worked 5 years ago isn’t working as well as it used to, and we’re seeing signs of more “traditional marketing” fading into the background in the B2B space. So what can we do to increase our chances of success? Where is the future of content headed?Our hosts, Devin Bramhall and Margaret Kelsey dive into their thoughts on what is working currently, how we can all capitalize on technology and existing marketing tactics, and where the future of content is going.Here’s a quick hit of their takeaways:Focus on personal brands and insights attached to lived experiences. Create authentic and relatable content that speaks to the experiences of your target audience. Use your own personal story and expertise to add value. Future-proof your ideas and solutions. Create content that will continue to be relevant even as the market changes. Use a media-first strategy to publish your content on a variety of platforms through a variety of people. Now is the time to experiment. We’re moving away from an owned audience approach—lean into building out channel-specific content to really connect with your audience on their chosen platform.Connect with Devin: https://www.linkedin.com/in/devinbramhall/Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/Subscribe to our newsletter: https://dontsaycontent.substack.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/Sponsored by Ahrefs: https://ahrefs.com/ 

Show Notes

The market has rapidly evolved over the last few years. What worked 5 years ago isn’t working as well as it used to, and we’re seeing signs of more “traditional marketing” fading into the background in the B2B space. So what can we do to increase our chances of success? Where is the future of content headed?


Our hosts, Devin Bramhall and Margaret Kelsey dive into their thoughts on what is working currently, how we can all capitalize on technology and existing marketing tactics, and where the future of content is going.


Here’s a quick hit of their takeaways:


  • Focus on personal brands and insights attached to lived experiences. Create authentic and relatable content that speaks to the experiences of your target audience. Use your own personal story and expertise to add value. 
  • Future-proof your ideas and solutions. Create content that will continue to be relevant even as the market changes. Use a media-first strategy to publish your content on a variety of platforms through a variety of people. 
  • Now is the time to experiment. We’re moving away from an owned audience approach—lean into building out channel-specific content to really connect with your audience on their chosen platform.


Connect with Devin: https://www.linkedin.com/in/devinbramhall/

Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/

Subscribe to our newsletter: https://dontsaycontent.substack.com/


Created in partnership with Share Your Genius: https://www.shareyourgenius.com/


Sponsored by Ahrefs: https://ahrefs.com/ 

What is Don't Say Content?

Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing.

Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite.


  • Join us for in-depth conversations about B2B marketing behind the scenes:

  • How to run effective marketing teams

  • Hiring best-in-class marketing teams

  • Marketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencers

  • Trends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and more

Created in partnership with Share Your Genius

An award-winning B2B podcast production company: https://www.shareyourgenius.com/