{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro to Talia\r",
      "startTime": 0,
      "endTime": 259.21
    },
    {
      "title": "– Why most B2B websites fail to convert\r",
      "startTime": 259.21,
      "endTime": 405.21
    },
    {
      "title": "– The common thread across 100+ website reviews from Exit Five members\r",
      "startTime": 405.21,
      "endTime": 570.21
    },
    {
      "title": "– Why focusing on features instead of emotion kills conversions\r",
      "startTime": 570.21,
      "endTime": 738.21
    },
    {
      "title": "– What is emotional targeting (and how to actually use it)?\r",
      "startTime": 738.21,
      "endTime": 933.21
    },
    {
      "title": "– The power of customer research in website optimization\r",
      "startTime": 933.21,
      "endTime": 1135.21
    },
    {
      "title": "– How to apply emotional triggers to your homepage copy\r",
      "startTime": 1135.21,
      "endTime": 1344.21
    },
    {
      "title": "– Mistakes B2B companies make with above-the-fold content\r",
      "startTime": 1344.21,
      "endTime": 1526.21
    },
    {
      "title": "– Why you should write copy before designing the site\r",
      "startTime": 1526.21,
      "endTime": 1788.88
    },
    {
      "title": "– Structuring your site around buyer intent and behavior\r",
      "startTime": 1788.88,
      "endTime": 1985.88
    },
    {
      "title": "– How to get internal buy-in for messaging and UX changes\r",
      "startTime": 1985.88,
      "endTime": 2182.88
    },
    {
      "title": "– The difference between product marketing and “just copywriting”\r",
      "startTime": 2182.88,
      "endTime": 2378.88
    },
    {
      "title": "– The role of hierarchy, visual flow, and CTA placement\r",
      "startTime": 2378.88,
      "endTime": 2584.88
    },
    {
      "title": "– When to simplify and when to educate on B2B websites\r",
      "startTime": 2584.88,
      "endTime": 2786.88
    },
    {
      "title": "– Final takeaways and practical steps to start improving your site",
      "startTime": 2786.88,
      "endTime": 3154.55
    }
  ]
}