Starting a real estate business can feel overwhelming—especially when you're trying to figure out social media, video marketing, and how to stand out online.
In this #GetSocialSmart Academy Spotlight, I sit down with Academy member Barbara Farrand, a Realtor serving Fort Myers, Naples, Bonita Springs, and Southwest Florida.
Barbara shares what led her to join the Academy, how she went from feeling shy on camera to confidently creating content, and why embracing the mindset that "done is better than perfect" completely changed her approach to marketing.
In this interview we discuss:
✅ What inspired Barbara to join the #GetSocialSmart Academy
✅ Building confidence with social media and video
✅ Why community and accountability matter
✅ Learning to stop chasing perfection
✅ Creating authentic content that builds relationships
✅ Practical marketing strategies for Realtors
✅ Why Barbara believes the Academy has been one of the best investments in her business
If you've ever felt overwhelmed by social media or unsure where to start, I think you'll really relate to Barbara's story.
⭐ Learn more about the #GetSocialSmart Academy: https://www.katielance.com/academy
🎁 Grab my FREE Content Grid: https://www.katielance.com/contentgrid
🎤 Interested in having me speak at your next event? https://www.katielance.com/speaking
📺 Subscribe on YouTube: https://www.youtube.com/@katielance
📸 Follow me on Instagram: https://www.instagram.com/katielance
💼 Connect on LinkedIn: https://www.linkedin.com/in/katielance
🌐 Visit my website: https://www.katielance.com
🌐 Connect with Barbara here:
https://www.instagram.com/farrand_barbara
https://www.facebook.com/barbara.farrand.58
barbarafarrand338@gmail.com
What is The Katie Lance Podcast?
Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!