B2B Marketing Exchange

Modern B2B marketers can captivate their customers and amplify their campaigns with state-of-the-art experiences, utilizing everything from interactive 3D billboards to augmented reality shopping. David Morris, an Experiential Consultant with NYCAP3D, is helping educate B2B leaders on how Web3 integrations and photogrammetry – the science and tech of making measurements from photographs – are exciting new tools that can build deeper emotional connections with customers.

In this episode, David shares details on photogrammetry, how it fits in the B2B marketing landscape and practical ways to leverage this new technology to build relationships with potential customers.

Show Notes

Modern B2B marketers can captivate their customers and amplify their campaigns with state-of-the-art experiences, utilizing everything from interactive 3D billboards to augmented reality shopping. David Morris, an Experiential Consultant with NYCAP3D, is helping educate B2B leaders on how Web3 integrations and photogrammetry – the science and tech of making measurements from photographs – are exciting new tools that can build deeper emotional connections with customers.

In this episode, David shares details on photogrammetry, how it fits in the B2B marketing landscape and practical ways to leverage this new technology to build relationships with potential customers.

Tune in to learn:
  • David’s thoughts on the current state of the B2B marketing landscape;
  • How photogrammetry and other Web3 integrations impact the “quality versus quantity” debate in B2B marketing; and
  • What B2BMX 2023 attendees can expect from David’s session in Scottsdale.
RELATED LINKS
  • Check out the agenda and register for B2BMX 2023 — use the code PODCAST25 during checkout to get 25% off your ticket!
  • Learn more about NYCAP3D!
  • Connect with David on LinkedIn!

What is B2B Marketing Exchange?

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.