Shannon McKinstrie, the founder of Boutique Social, is a social media strategist for business owners who want meaningful results through organic + proven social media strategies. She is a wife, mom, Target junkie, oat milk latte fanatic, cheap wine connoisseur, and co-founder of The Social Squad Society.
In this episode, Nada sits down with Shannon to discuss all things Instagram. Shannon highlights the differences between feeds, reels, and stories and how to create result-worthy content specific to each platform. She explains how outdated marketing tools no longer serve us and how the amount of information we are exposed to has changed how we talk to and connect with our target customers. Shannon reminds us that social media is, first and foremost, a tool for connection. Shannon says, "The more fun you have with it, the more you will attract your people."
Please follow us at
@thisislibertyroad on Instagram--that's where we hang out the most and connect with our community. And please rate and review this podcast. It helps to know if these conversations are inspiring and equipping you to consider what's now and what's next.
What is LIBERTY ROAD with Nada Jones ?
Pursuing your future doesn’t end at 40, in fact, it may mark the beginning of knowing who you are, what you’re capable of and what you really want. But knowing what’s next and how to get there can be a challenge—especially when old narratives play on repeat. I’ve come to believe that the best way to understand your possibilities is in hearing from others—what they have done and how they have done it.
LIBERTY ROAD is here to share stories so that you can consider your possibilities, pursue your purpose and move into your future with intention.