Attributed - A podcast by Dreamdata

UX Writing vs Copywriting - such an important difference!

Ever thought that UX writing topics can be presented in a very exciting way?
Dreamdatas friends: Michelle de Marée and Oline Schoeler Co-founders and UX Writers at Copy That, will join us for this important topic.

They will introduce us to what UX Writing actually is and how it evolved to stand as its own field in the tech world.

You will learn:
- The difference (and value!) between copywriting for Marketing and UX writing for Product in product-led companies
- The connection between UX and revenue
- The importance of UX writing and how it plays into the content strategy for various touchpoints
- The red thread between Marketing and Product content (terminology, expected features, ToV, deliver on the promise)


Follow Michelle de Marée on LinkedIn: https://www.linkedin.com/in/michelledemaree/
Follow Oline Schoele on LinkedIn: https://www.linkedin.com/in/olinedamborgsch%C3%B8ler/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
Visit Copy That: https://www.copythat.io/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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Creators and Guests

Host
Laura Erdem
Sales Leader at Dreamdata heading the Americas team as well as a marketing enthusiast. Known for her innovative social selling strategies, she grows her yearly following by 100% year over year, currently at 26000.
Guest
Michelle de Marée
Content Lead | Content Strategist | Co-founder and Co-owner at Copy That (copythat.io)
Guest
Oline Schoeler
Head of Content | Content Strategist | Co-founder and Co-owner at Copy That

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.