lipservice with Sonia Elyss

Welcome to lipservice, the podcast where we uncover the beauty industry's best-kept secrets. In this episode, Sonia sits down with Becca Bahke, CEO of Illuminate Social, to discuss the intricacies of talent management in the beauty creator space.
Key topics include:
  • Criteria for successful brand partnerships
  • The current value of Instagram vs. TikTok for creators
  • Insider tips on negotiating better rates and longer-term deals
  • Essential metrics brands look for in potential collaborations
  • When and how to approach talent management agencies
This episode is invaluable for:
  • Aspiring beauty influencers looking to professionalize their content
  • Established creators considering management representation
  • Anyone interested in the business side of content creation
Becca shares her expertise on industry trends, red flags to watch out for, and what it truly takes to be ready for professional representation. Join us for an insightful conversation that will help you navigate the ever-evolving landscape of beauty content creation and influencer marketing. 

What is lipservice with Sonia Elyss?

Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy.

In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that have propelled them to keep moving forward on their journey. Whether you're a seasoned beauty brand looking to stay ahead of the curve or a budding content creator seeking inspiration, this podcast is your go-to resource for all things beauty and business. Because in the world of beauty, success is more than skin deep.