Retail Remix

Bodegas are a fixture in local communities and large cities alike. Rachel Krupa has her own fond memories of local corner stores, which is why she’s leveraging her deep CPG experience to reimagine and elevate the experience. 

During this episode of Retail Remix, Rachel provides insight into why she founded The Goods Mart, and how she has:   
  • Created a distinct space for “good for you” brands to enter physical retail; 
  • Embraced local events and community activations to drive foot traffic and engagement; 
  • Designed a “test-and-learn" model that drives collaboration with CPG brand partners; and 
  • Identified new opportunities for brands to differentiate and grow through retail. 
Ramping up your holiday plans? Register for the Retail Strategy & Planning series to get tactical tips and best practices to drive your Q4 and holiday season success. 

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What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.