Positioning helps to frame the conversation around and shape the perception of your brand. In this episode, we discuss great (and not very good) examples of positioning, what it means for startups to "pick an enemy", what makes a good positioning statement and whether Finnish or Swiss chocolate is better.
Show Notes
What is Strategy & Sourdough?
In this podcast, Onur Ozer and Tuomas Peltoniemi help startups achieve profitable growth and build lasting brand by finding the right balance between strategy and execution, and by learning from the wisdom of big brands while staying nimble.