Muriel Lotto is an experienced senior marketing executive and thought leader who has a passion for solving business problems and driving sustainable growth through strategic marketing. On this episode of Destination CMO, Muriel shares her expertise as a full-funnel, full-stack brand and growth marketer, emphasizing the importance of compelling storytelling and data-driven insights. We delve into Muriel's career journey, including her role as the Chief Marketing Officer of Sightline Payments and her transformative work at Western Union. Muriel is currently a fractional CMO at CMO Syndicate where she’s leveraging her experience and expertise to drive marketing success for small and medium businesses. Stream the full episode to hear Muriel’s valuable advice for fellow marketers and newcomers to the profession on staying relevant in a dynamic industry.
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