Optimize

Join Nate Matherson as he sits down with Shaun Hinklein for the seventh episode of the Optimize podcast. Shaun is currently the Head of SEO at Ramp, with previous notable experiences leading teams at Squarespace and Jet.com. This episode breaks down SEO KPIs and goal setting, crafting buyer journeys, and user experience optimization. Have your notepad handy as Shaun and Nate openly share techniques and outline frameworks that drive conversions at scale. For more information please visit www.positional.com, or email us at podcast@positional.com.

Resources:
Join Positional’s Private Beta Here: www.positional.com
Check in with Nate on LinkedIn & Twitter
Check in with Shaun on Linkedin

What To Listen For:
02:40 Shaun’s Background
04:56 Shaun’s Thoughts on SEO Team Composition
07:45 Ramp’s Competitive Landscape: FinTech Startups & Legacy Companies
09:47 How To Craft SEO Buyer Journys That Convert
13:11 SEO is Cross-Functional
15:23 Are Cross-Functional SEO Relationships Mutually Beneficial?
17:13 What Does It Mean To Build Topical Authority
18:46 How To Set KPIs & SEO Goal Setting
27:26 How To Prioritize Revisiting & Optimizing Content
29:23 Shaun Speaks Pros & Cons of AI-Generated Content
31:24 Are Backlinks Important In 2023?
34:00 Are Internal Links Worth Doing?
35:06 Lightning Question Round

What is Optimize?

Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you keep up in the ever-changing SEO space. Our episodes are released each week on Wednesdays. For more information visit us at www.positional.com