On Good Authority: Publishing the Book that Will Build Your Business

Holly Darling is the owner of Holly Darling HQ, a business that focuses on helping authors create and implement their email marketing strategies to sell more books and build their brand loyalty.    In other words, she was the perfect person for me to interview about why you need to start your author newsletter list now—and the most effective ways to do that.   In this episode, we talked about so many things, including but not limited to: which newsletter provider is the best one to start with (hint: it's not Mailchimp), average open rates (and why open rates have been inflated lately), why to be vulnerable in your emails, how and why to split test, whether or not you should re-send emails to subscribers who don't open, where you should put your newsletter sign up in your book and finally why it's great to not have many subscribers.   In other words, actionable AF.   So dig in. And take action!   IF YOU'RE A NON-FICTION AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Show Notes

Holly Darling is the owner of Holly Darling HQ, a business that focuses on helping authors create and implement their email marketing strategies to sell more books and build their brand loyalty. 
 
In other words, she was the perfect person for me to interview about why you need to start your author newsletter list now—and the most effective ways to do that.
 
In this episode, we talked about so many things, including but not limited to: which newsletter provider is the best one to start with (hint: it's not Mailchimp), average open rates (and why open rates have been inflated lately), why to be vulnerable in your emails, how and why to split test, whether or not you should re-send emails to subscribers who don't open, where you should put your newsletter sign up in your book and finally why it's great to not have many subscribers.
 
In other words, actionable AF.
 
So dig in. And take action!
 
IF YOU'RE A NON-FICTION AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

What is On Good Authority: Publishing the Book that Will Build Your Business?

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.

In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.

Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.