The Authority Builder Podcast

Jesse Cole’s motto is “Normal gets normal results.” As the owner of a minor league baseball team, he does what he has to to get butts in the seats for games… leading to record-setting attendance (and revenues) that has garnered national media attention. And, along the way, he’s discovered a way to create amazing experiences that turn customers into raving fans… and evangelists that become your best marketing team.

Show Notes

Jesse Cole’s motto is “Normal gets normal results.” As the owner of a minor league baseball team, he does what he has to to get butts in the seats for games… leading to record-setting attendance (and revenues) that has garnered national media attention.

And, along the way, he’s discovered a way to create amazing experiences that turn customers into raving fans… and evangelists that become your best marketing team. He packs it all in his philosophy for his company, Fans First Entertainment.

We talk about…

  • How to get buy-in from employees for your “abnormal” policies
  • Why you should put on a “show” for your customers – and how to do it
  • Strategies for drafting the right team for your company
  • Avoiding the “Comparison Trap” when growing your business
  • And more

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States