Building An Aesthetic For Your Brand From Day 1 (with BOXFOX’s Chelsea Moore)

Chelsea Moore started BOXFOX, a personalized gift-giving platform, out of her tiny apartment in Southern California. Today, they're in a 20,000 square foot warehouse. But they started out scrappy. Fresh out of college and just 22, Chelsea has been focused on the brand's look and feel from the very beginning. And even though revenue today is in the millions, Chelsea is still really hands on – with everything from social media, to email, to packaging, to site design. And it shows.

Show Notes

Chelsea has had a really clear vision for BOXFOX's branding since day 1. She knows how much aspects of the business like product photos and the unboxing experience matter, so she's laser-focused on making every single experience align with their vibe. She shares:

• What their outreach looked like ahead of launch. 
• How they manage email with so many different personas.
• The biggest game-changer for increasing AOV.

Show Notes & Links:

• [0:56] How did BOXFOX start?
• [8:03] What does marketing at BOXFOX look like?
• [9:55] What their email strategy looks like.
• [13:45] Marketing channels they want to dig into further.
• [16:52] How COVID has affected their business.
• [23:41] How they take their product photos.
• [27:17] When they started really focusing on AOV and retention.
• Chelsea Moore on Twitter
• Contact Chelsea
• BOXFOX
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.