This episode is brought to you by
Commerce.
Legacy brands from the Y2K era are back — but the smartest ones aren’t just trading on nostalgia, they’re reinventing themselves for today’s digital-native youth.
Pacsun is the poster child for this kind of strategic reinvention, and in this episode of Retail Remix the brand’s Chief Merchandising Officer, Richard Cox, unpacks how the company is doing it. From activations at music festivals and college football games to its new Youth Advisory Council, Pacsun is co-creating its future alongside the very customers it serves.
Listen in to hear:
- Why Pacsun’s resurgence is about more than Y2K nostalgia;
- How the brand has transformed into a purpose-driven, youth-focused powerhouse;
- Insights from Pacsun’s first-annual Youth Survey illuminating what matters to today’s youth, with mental health and music topping the list;
- What co-creation looks like behind the scenes and how Pacsun pulls it off; and
- The power of “anemoia” (and what it is).
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What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.