Above Board

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From content marketing, to paid ads, to social media, Jack and Paul dive into every single type of marketing they’ve done to promote Fathom. They talk about the effectiveness of each, as well as the difference between “marketing as brand awareness” vs “marketing as driving conversions”. Paul also drops a #thoughtleader bombshell, “Marketing is talking when you have something to say, not just when you have something to sell”.

Show Notes

From content marketing, to paid ads, to social media, Jack and Paul dive into every single type of marketing they’ve done to promote Fathom. They talk about the effectiveness of each, as well as the difference between “marketing as brand awareness” vs “marketing as driving conversions”. Paul also drops a #thoughtleader bombshell, “Marketing is talking when you have something to say, not just when you have something to sell”.

What is Above Board?

Can you make money and hold true to your values? Can you keep a profitable business “above board”?

Jack Ellis and Paul Jarvis (co-founders) explore running an ethical, bootstrapped and privacy-focused company. They’re also sharing an honest and inside look at what it takes to create and sell their privacy-focused SaaS (Software as a Service) without any outside funding or Venture Capital.

Every few weeks, they publish a lively and honest debate about all things not simply "black and white" when trying to do the right thing for profit, people and the planet.

This is a podcast from Fathom Analytics (usefathom.com).