Above Board

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Summary

From content marketing, to paid ads, to social media, Jack and Paul dive into every single type of marketing they’ve done to promote Fathom. They talk about the effectiveness of each, as well as the difference between “marketing as brand awareness” vs “marketing as driving conversions”. Paul also drops a #thoughtleader bombshell, “Marketing is talking when you have something to say, not just when you have something to sell”.

Show Notes

From content marketing, to paid ads, to social media, Jack and Paul dive into every single type of marketing they’ve done to promote Fathom. They talk about the effectiveness of each, as well as the difference between “marketing as brand awareness” vs “marketing as driving conversions”. Paul also drops a #thoughtleader bombshell, “Marketing is talking when you have something to say, not just when you have something to sell”.

What is Above Board?

Can you make money and hold true to your values? Can you keep a profitable business “above board”? This is a podcast from Fathom Analytics (usefathom.com). Jack Ellis and Paul Jarvis (co-founders) explore running an ethical and privacy-focused company in 2019 and beyond. They’ll also be sharing an inside look at what it takes to create and sell their privacy-focused product without any outside funding or capital.