Above Board

From content marketing, to paid ads, to social media, Jack and Paul dive into every single type of marketing they’ve done to promote Fathom. They talk about the effectiveness of each, as well as the difference between “marketing as brand awareness” vs “marketing as driving conversions”. Paul also drops a #thoughtleader bombshell, “Marketing is talking when you have something to say, not just when you have something to sell”.

Show Notes

From content marketing, to paid ads, to social media, Jack and Paul dive into every single type of marketing they’ve done to promote Fathom. They talk about the effectiveness of each, as well as the difference between “marketing as brand awareness” vs “marketing as driving conversions”. Paul also drops a #thoughtleader bombshell, “Marketing is talking when you have something to say, not just when you have something to sell”.

What is Above Board?

A podcast exploring running an indie + bootstrapped software (SaaS) company. Follow Jack and Paul (the co-founders) in their journey of building and growing Fathom Analytics.

Published every two weeks, listen in on lively debates about profit, customers, software, and how they’re working to keep their business in line with their values.

This is a podcast from Fathom Analytics (usefathom.com).