75: Grow Your Product Catalog, Revenue, And Customer Loyalty With No Inventory Risk Or Fulfillment Costs

Show Notes

My guest on today’s episode is Chris Grouchy the Co-Founder and President of Convictional. They are a modern B2B trade enablement network. 

Stores on Shopify and Shopify Plus use Convictional to rapidly expand their product assortment, launch new product categories, and grow revenue — all without taking on any inventory risk. 

Here’s how they do it: Convictional provides the platform that enables online stores on Shopify and Shopify Plus to source, onboard, and integrate with third-party sellers who manage the inventory and fulfill orders to the end consumer on your behalf.

Don’t have third-party sellers to work with but like the idea of growing your offering and expanding a complementary product mix of products or collections? 

Convictional also offers a curated network of third-party brands and sourcing expertise to help online stores build their own ecosystem of third-party sellers. 

If you’ve ever wondered how you can expand your product catalog and easily drive more customer lifetime value, you won’t want to miss today’s’ show.

What You Will Learn Today…

• How to drive more revenue and customer lifetime value by allowing third-party brands and suppliers to work with your Shopify store.
• How How to expand your product mix or become a multi-brand marketplace by offering complementary or adjacent products with no inventory risk.
• Success case study on how Convictional is facilitating the enablement experience between a Shopify brand and 100+ vendors and over 8000 active skews.
• Sell products from third-party brands and sellers through a one-click Shopify integration.

Links And Resources Mentioned In This Episode

• Convictional
• Convictional Funding Announcement
• The Helm
• The September
• Rebecca Minkoff
• Cole Haan
• Brooklinen

Thank You For Listening

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I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify and don’t miss a single episode!

Episode Sponsor

This episode is brought to you by Carro, an incredibly powerful Shopify App.

Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.

If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store!

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What is eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips?

Hey there! I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value.

One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."

Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the competitive world of direct-to-consumer (DTC) retail. With over 1 million downloads and 330+ episodes, the podcast covers a wide range of topics, including:

- Shopify & Ecommerce Platforms
- Shopify apps, themes, partners & best practices
- Shopify experts, Shopify Plus & Shopify POS
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- Founder stories, lessons learned & work-life balance
- Startup funding, team building & growth strategies
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- Inventory management, supply chain & fulfillment
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- Data analytics, business intelligence & cash flow management
- MarTech & Ecommerce Tech Stack
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- ERP, PIM, OMS, WMS & 3PL integrations
- Finance, Economics & Investing
- Ecommerce business models & unit economics
- Financial planning, budgeting & forecasting
- Fundraising, M&A, exit strategies & tax planning

Each week, I sit down with Shopify partners, marketing experts, and industry leaders to discuss the latest tools, trends, and tactics. From app developers and agency owners to successful brand founders, my guests bring a wealth of knowledge and experience to every episode.

Whether you're just starting your ecommerce journey or a seasoned DTC professional, eCommerce Fastlane aims to provide the insights and inspiration you need to stay ahead of the curve. Tune in for in-depth interviews, real-world case studies, and practical advice you can implement immediately to grow your Shopify store.

Ready to transform your ecommerce business into a profitable, customer-centric powerhouse? Hit the subscribe button and join the eCommerce Fastlane community today!

Together, let's navigate the fast-paced world of online retail and unlock your store's true potential.

For more ecommerce tips and resources, visit our blog at eCommercefastlane.com and follow me on Twitter @stevenhutt. If you have any questions or suggestions for future episodes, feel free to reach out at [e-mail].

Let's connect and grow together!