Harder Than It Looks: Parking Uncovered

We sat down with parking veteran Roamy Valera, the President of Automotus, to chat about trends and innovations popping up in parking, and what it really takes for industry outsiders to get a foothold in parking. 

For segment two we sat down with Amy Brown, the CEO of the fastest-growing privately-held company in Indiana, Authenticx. Amy shared insight into the challenging feat of building a venture scale high growth healthtech company while also raising 4 children. 

In this episode, Roamy shares insights on curb management, the gig economy, and the need for equity in parking policies. We also dive into his immigration from Cuba and how he balances work and family life. 

Then we talk tech with Amy Brown, who has been working in the AI space since 2017 and is an expert when it comes to this innovative technology. 

Her company Authenticx uses conversational artificial intelligence to help healthcare executives make valuable business decisions. 

Here are some key takeaways from this episode:

  • The truth about outsiders innovating in parking and mobility
  • How Automotus is monetizing the “dumbest piece of real estate in the world” 
  • Bringing patient voices into the healthcare boardroom
Be sure to check out these great clips from the show:

Roamy's Parking Journey (02:07)

Evolution of Parking Technology (05:52)

Challenges in Policy Changes (15:22)

Automotus Curb Management Solution (18:05)

The Equity of Parking Tickets (20:39)

The Challenge of Physical Parking Fines (21:39)

Innovative Parking Solutions in Smaller Towns (23:27

Transition to a Scale-Up Company (32:36)

Privacy Concerns and Camera-Based Solutions (28:46)

Personal Hardship and Family Separation (39:10)

Challenges in Policy Changes (40:16)

The Need for Faster Go-to-Market Time Frame (41:17)

The Adoption Curve (41:42)

Procurement Process in the Govtech Space (42:54)

Coaching Tree and Leadership Style (46:42)

Segment 2 with Amy Brown:

Authenticx Growth and Customer Impact (53:29)

Bringing Customer Voices to the Boardroom (55:20)

Challenges in Marketing AI Technology in Healthcare (58:58)

The Hardest Part of Building and Scaling a Company (01:01:51)

The CEO's Journey (01:03:55

Building a Mission-Based Culture (01:05:23)

Navigating Business Challenges (01:07:12)

Summiting Mount Shasta (01:10:44)

Parenting and Balancing Work (01:19:45)

Reflections on Overcoming Hardships (01:25:22)

Adversity and Success (01:26:47)

Gratitude and Recognition (01:28:20)
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Connect with Parker Technology.
While delivering an excellent customer experience is indeed harder than it looks, we’re the experts. It’s all we do, every day, and we’re darn good at it. If you’d like to learn more about how we make managing the parking experience look easy, visit our website at www.parkertechnology.com, or shoot a note to getstarted@parkertechnology.com

What is Harder Than It Looks: Parking Uncovered?

We as parking professionals know that parking is hard. However, we make it look easy to those from the outside looking in. The myriad technologies, processes and people that a parking operator has to wrangle on any given day is mind-numbing, and every parking facility is unique. While certain verticals share similar pain points, we know better than many how nuanced every operation can be.


We created this podcast to facilitate connections and illuminate solutions to common problems within the parking and mobility industry. We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.