Veronique Gabai, Founder and CEO of Veronique Gabai

On this episode of Facing the Giants podcast, Scott Kerr speaks with beauty industry veteran Veronique Gabai, founder and CEO of her eponymous fragrance line. Veronique discusses why she left her role as Global President of Estée Lauder Company to start her own fragrance brand and the strategies she took to successfully launch during the pandemic. She also discusses why the fragrance market has been booming, the accelerating growth of niche scents, positioning her brand in a crowded field, her approach to creating scents inspired by her childhood on the French Riviera, and the role 'perfume therapy' plays in her new Aroma collection. Plus: The learnings she applied from creating hugely successful designer scents (by Donna Karan, Tommy Hilfiger, and others) to creating her own fragrances.

Featuring: Veronique Gabai, Founder and CEO of Veronique Gabai (veroniquegabai.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About Facing the Giants podcast:
Luxury entrepreneurs talk about competing with the Goliaths of the industry.

Stay Connected:
Twitter: @facinggiantspod, @scott_kerr, @silvertone_inc
Email: [e-mail]

Don't forget to subscribe, rate, and review!

What is Facing the Giants?

It takes the courage of entrepreneurs to play in a space where the Goliaths of the luxury industry roam free. Facing the Giants is a podcast that puts a spotlight on the founders of new luxury startups and the weapons in their arsenal to compete with industry incumbents. Host Scott Kerr talks to luxury entrepreneurs about what's driving them and how their companies are pointing a new way forward to meet the changing demands of the luxury business and affluent consumers. They also share smart strategies to survive and maybe even thrive in the land of the giants.