Fringe Legal

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Summary

Alex Low is an expert in helping businesses implement and adopt marketing and sales strategies. He regularly speaks to experts through his podcast The Death of a Salesman and applies the principles at BeyondSales and DLA ignite. Oh and he's worked in the BD function at PwC, as Client Relationship Manager at BLP (now BCLP), lead Client Dev at JLL, and more.

Show Notes

Alex Low is an expert in helping businesses implement and adopt marketing and sales strategies. He regularly speaks to experts through his podcast The Death of a Salesman and applies the principles at BeyondSales and DLA ignite. Oh and he's worked in the BD function at PwC, as Client Relationship Manager at BLP (now BCLP), lead Client Dev at JLL, and more. 

In this episode we discuss: 
  • Why good marketing and a strong personal brand has never been more important
  • How to implement a marketing transformation strategy 
    • how corporate content vs individual content is consumed
      source: dlaignite.com
  • How you can reduce your recruitment costs with a good marketing strategy
  • How to leverage LinkedIn to build your brand
    • what can you different to strengthen your profile
    • How to optimize your profile for search and storytelling
    • How your brand makes you a more obvious choice in competitive pitches

During our conversation, Alex also recommended the following book: Technology vs. Humanity: The coming clash between man and machine

You can find Alex on LinkedIn.

What is Fringe Legal?

Fringe Legal is a podcast discussing the future of the legal profession. Aimed at law firm leaders and influencers, each episode is a thoughtful discussion with a diverse range of voices about ideas impacting the evolution of the legal profession.

Along the way, we’ll learn about challenges to be overcome, what’s worked in the past, and expert tips on what could make a difference in the future.