It's Not Just Talking with Vince Quinn

Most creators want more views. But if you're using a podcast or YouTube channel to grow your business, chasing viral content can actually backfire.

 

In this episode of It’s Not Just Talking, I talk with Auret Esselen of Essetino Media about why an "antiviral" content strategy often works better for entrepreneurs, coaches, and service providers. We unpack how viral videos attract the wrong leads, what it really takes to build trust with your audience, and how to turn your content into a client-generating machine.

 

Here’s what you’ll learn:

 

How viral growth can sabotage your sales funnel

 

What business-focused creators should do differently on YouTube

 

The best way to create long-term content that brings in the right people

 

If you’re wondering why your content isn’t converting, this episode will show you exactly where to shift your strategy.

 

To connect with Auret  or find out more about her Youtube audit go to: https://essetinomedia.com/youtube-service/  

 

Also get your copy of The YouTube Authority Checklist: https://essetinomedia.com/youtube-authority-checklist  

 

 

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What is It's Not Just Talking with Vince Quinn?

Forget sponsors. Your podcast should help you sell.

Welcome to It’s Not Just Talking, the show for coaches, consultants, and business owners who want their podcast to generate real leads, not just downloads.

I’m Vince Quinn, Executive Producer and Podcast Strategist. Every week, I’ll help you shape your strategy, sharpen your message, and build a podcast that actually grows your business.

Every week, I’ll help you fix your message, sharpen your episodes, and build a show that drives leads, books clients, and grows your bottom line.

You’ve already got the voice. Now let’s turn it into your sales engine.