In 2016, I read Business For Punks.
One of the greatest business books of all time.
And, a huge inspiration to start HUNGRY.
Total honour to sit down with
James Watt,
BrewDog founder
This is a F*CKING BANGER!!!!!!
Deffo watch on Youtube if you can, first time we’ve recorded in 4K cinematic a.k.a grown up cameras.
ON THE MENU: 1. The Swimming with Sharks Gratitude Rule: “there’s a 100 billion to 1 chance of you being here so GO FOR IT”
2. Why Good founders solve problems, but Great Founders use obstacles to find a different way of thinking
3. Be thankful for obstacles “obstacles are the way you differentiate, find magic + show the world what you’re really made of”
4. BrewDog “Challenge Everything” Dogma = Einstein “blind faith in authority is the greatest obstacle is truth”
5. BrewDog “Speed” Dogma = “You set the speed of your company, you set the deadline”
6. BrewDog “Speed” Dogma = “We count time in dog years” “Brands don’t understand the impact of speed”
7. . BrewDog “Dogs on Deck”” Dogma = “You simply HAVE TO BE where the action is “
8. Nassim Taleb Speed Barbell: “Speed speed speed + accept 20% of the time you’ll be going wrong + Use your customer to course correct”
9. . Seneca Barbell: pure action + pure reflection = Pain + reflection = progress
10. Why BrewDog Will Never Hire Blue Chip Losers ever again
11. Why Competition is a Gift From God - but NEVER focus on the competition
12. Barnacles On a Boat Rule: Don’t just put systems in, a straight jacket of policy
13. Why James Has Two Desks: Analogue vs. Digital “you can’t create the future looking at an inbox”
14. Question One: If I spend this £1 do I get a 10x return vs. competitors?
15. Question Two: What could you do that would kill your business?
16. Question Three: What is 5 craziest random things I can do right now to grow by business
17. Why Founders MUST accept: Your Team will NEVER think like a founder + Your head is different vs your team
18. Fire Fast Rule: "If you were running a marathon you wouldn’t wait till mile 22 to take the stone out"
19. Why Brands Fail in Supermarkets: “You didn’t fail because of the supermarket listing, you put something on shelf that wasn’t good enough”
20. How BrewDog Used Price Laddering Psychology to go Premium Mainstream
21 . Price Laddering: “You need hooks to bring people into brand” + “Value perception” + “Create margin enhancing opportunities”
22. Why Staying successful is harder then getting successful "everyday re-earn your success"
23. REMEMBER: You Don’t Own Your Brand Your Consumer Does
23. Elon Musk Advice for Food & Drink Founders “Don’t do sales” + “Cut the crap committee”
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