Behind the Book Cover

Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands and marketers looking to build long-term, sustainable audience growth systems.   We met five years ago at the World Domination Summit in Portland and I've followed his work religiously ever since. I've had other guests on before to talk about how authors can get booked on podcasts but I wanted to bring him on to talk about how authors can turn their books into podcasts (think Tim Ferriss' Tools of Titans).   In this episode, we talked about why you don't just want to make your podcast a rehash of your book but more a jumping off point, a way you could release a podcast while writing your book, thereby making your listeners into beta readers of sorts and how the way to be successful in a book-to-podcast transition is to have a strong thru-line.   IF YOU'RE A NON-FICTION AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Show Notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands and marketers looking to build long-term, sustainable audience growth systems.
 
We met five years ago at the World Domination Summit in Portland and I've followed his work religiously ever since. I've had other guests on before to talk about how authors can get booked on podcasts but I wanted to bring him on to talk about how authors can turn their books into podcasts (think Tim Ferriss' Tools of Titans).
 
In this episode, we talked about why you don't just want to make your podcast a rehash of your book but more a jumping off point, a way you could release a podcast while writing your book, thereby making your listeners into beta readers of sorts and how the way to be successful in a book-to-podcast transition is to have a strong thru-line.
 
IF YOU'RE A NON-FICTION AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

What is Behind the Book Cover?

You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more.

Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a boutique, founder-led hybrid book publisher that helps entrepreneurs turn expertise into authority-building books. In other words, she knows both sides—and isn't afraid to share it.

Come find out what traditional publishers don't want you to know.