KORE Outdoors Podcast

Jen Loofbourrow is the founder of Alpine Fit, an Anchorage-based brand focused on making functional outdoor apparel. As the name suggests, Alpine Fit has created multiple fits for its apparel so that customers can find the perfect size for them.

In this conversation, we discuss the challenges that come with creating multiple fit styles and how this is an advantage that smaller brands have over larger ones. Jen talks about her experiences working for Lululemon and how the different seasons of her career prepared her for launching Alpine Fit.

Links:
Alpine Fit Website

Alpine Fit on Instagram

Learn more about KORE Outdoors

Connect with Christian on LinkedIn


What is KORE Outdoors Podcast?

Dive into insightful conversations with entrepreneurs and leaders shaping the outdoor industry.

Each episode explores practical strategies and inspiring stories to help you navigate your career in the outdoor industry.

Your host, Christian Rawles, brings 15 years of experience as the former owner of Ambler Mountain Works and his current role as KORE Business Advisor.

This podcast is a production of KORE - the Kootenay Outdoor Recreation Enterprise. KORE is a non-profit organization based in the Kootenay region of interior British Columbia. KORE’s mission is to support the growing network of gear and apparel makers, designers and entrepreneurs within the Kootenays.