The Building and Branding Podcast (Formerly Digital Dialogues)

In this episode of the Building and Branding podcast, Amanda Stichter interviews Cora Alexander, known as the Drying Diva, about her journey in the restoration and home services industry. They discuss personal branding, the challenges and advantages of being a woman in a male-dominated industry, and the importance of mentorship. Cora shares her experience working with pioneers in the industry and the impact they had on her career. They also touch on the excitement and readiness of industry professionals to help in times of disasters, such as hurricanes. In this conversation, Amanda and Cora discuss the importance of being proactive and prepared in the restoration industry, particularly in the face of natural disasters like hurricanes. They emphasize the need for companies to have a solid emergency response plan and strategic alliances in place. They also highlight the significance of empathy and treating clients' homes or businesses as their own. 

What is The Building and Branding Podcast (Formerly Digital Dialogues)?

Welcome to the Building & Branding podcast hosted by Amanda Stichter, produced by Virtual Vision.

On this show, we sit down with experts in the restoration & home services industry to hear their stories of how they built their businesses to succeed and stand out. Our conversations will uncover the challenges they've faced, the strategies they've employed, and the pivotal moments that defined their paths. We'll also dive into the critical importance of branding and marketing in this field, sharing insights on how to create a compelling brand that resonates with customers and stands out in a competitive market.

Join us as we blend practical advice with inspiring real-life stories, providing you the tools and motivation to craft precision and build a last brand.