Before I share with you my answer, are you new to the podcast. Maybe you are simply overwhelmed and not sure which episodes you want to listen to first. I bet you there are a few episodes you’ve missed that pertain directly to you and can help you with your business right now!
I’ve got the answer for you. You can get a customized playlist of Ask Rezzz episodes based around you, your business, and your experience. Head on over to
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Now let’s get back to today’s show shall we?
When you first start out selling a recurring service, you’ll start to make it out be an afterthought in the conversation. You’ll focus on what the lead came to you with in the first.
What you want to do is re-frame the conversation so that the solution is the recurring service, not the one-off project.
How you do this really depends on you and your business, but there are a few things to keep in mind:
If you listened to the show way back in episode 12 you have heard the first 3 points before. They are crucial to framing the conversation so I going to go over them quickly for you.
If you’ve gone through all that and still getting push back.
Then you’ll want to share with them how the one-off project will work with you.
Share with them the negatives of making the project one-off. That it could take longer to see results, could cost more, could cost less until something is needed down the road which by then would cost more than all the recurring fees.
Since you are a business that is focusing on recurring services for your clients, one-off projects should be a last resort option.
As the last resort option, there is a different process to get things setup, there’s scheduling to be done, this becomes a custom service for that project. Custom projects cost more due to the added time and resources.
Share with them this.
Position your recurring services in a way that it makes your one-off option the wrong choice for them.
Now I’m not saying that all projects are meant for recurring. But if you are focused on building recurring revenue in your business, then those one-off projects and clients aren’t for you.