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Motivational speaker and award-winning storyteller Kelly Swanson advises wedding professionals (and all business owners who want more sales), "Don't sell the service. Sell the story."
But how do we do that when we're not sure what story to tell.
But how do we do that when we're not sure what story to tell.
- Is it the story of me?
- Is it the brand story?
- Is it the couple's story?
The thing is, if we can merge those 3 stories together, we're creating a powerful connection where couples will be drawn to work with us.
Today, Kelly shares her expert storytelling tips, her 3-paragraph formula for telling a memorable and impactful story, and why she completely disagrees with the phrase, "Content is King."
Today, Kelly shares her expert storytelling tips, her 3-paragraph formula for telling a memorable and impactful story, and why she completely disagrees with the phrase, "Content is King."
This episode is a must-listen for professionals looking to humanize their brand, build trust, and connect with clients on a deeper level.
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Wedding and Event Planners Story Chat with Kelly Swanson - StoryStudio.Life
Story Impact Academy - https://motivationalspeakerkellyswanson.com/story-impact-academy/
Instagram - @Kelly_Swanson_Speaker
StoryImpactNetwork.com
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Today's episode is brought to you by The Planner's Vault. The doors are currently closed for The Planner's Vault, but join the wait list now so you can be the first to know when the doors re-open.
Weddings for Real on Social Media:
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Today's episode is hosted by Rachel Sheerin. Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.
Today's episode is hosted by Rachel Sheerin. Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.
The Next Chapter VIP Experience: January 12, 2025 in Cary NC - https://www.megangillikin.com/2026-next-chapter-vip-experience
Creators and Guests
What is For Real: Life, Leadership, & Unlearning?
For Real is a top 1% podcast for high-achievers who look successful on paper but feel like they’re one group text away from burning it all down. Hosted by Megan Gillikin - serial entrepreneur, business coach, keynote speaker, and recovering people pleaser - this show explores burnout, boundaries, identity shifts, and the brave act of unlearning who you thought you had to be.
With unfiltered conversations, “I thought it was just me” moments, and just enough humor to keep it from feeling like group therapy, For Real is your permission slip to evolve.
Formerly Weddings for Real - and glow-ups look good on us.