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Motivational speaker and award-winning storyteller Kelly Swanson advises wedding professionals (and all business owners who want more sales), "Don't sell the service. Sell the story."
But how do we do that when we're not sure what story to tell.
But how do we do that when we're not sure what story to tell.
- Is it the story of me?
- Is it the brand story?
- Is it the couple's story?
The thing is, if we can merge those 3 stories together, we're creating a powerful connection where couples will be drawn to work with us.
Today, Kelly shares her expert storytelling tips, her 3-paragraph formula for telling a memorable and impactful story, and why she completely disagrees with the phrase, "Content is King."
Today, Kelly shares her expert storytelling tips, her 3-paragraph formula for telling a memorable and impactful story, and why she completely disagrees with the phrase, "Content is King."
This episode is a must-listen for professionals looking to humanize their brand, build trust, and connect with clients on a deeper level.
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Wedding and Event Planners Story Chat with Kelly Swanson - StoryStudio.Life
Story Impact Academy - https://motivationalspeakerkellyswanson.com/story-impact-academy/
Instagram - @Kelly_Swanson_Speaker
StoryImpactNetwork.com
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Today's episode is hosted by Rachel Sheerin. Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.
Today's episode is hosted by Rachel Sheerin. Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.
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Creators & Guests
What is Weddings for Real?
Real wedding vendors share their tips and tricks for surviving and thriving in this one of a kind industry. Hosted by The Planner’s Vault’s Megan Gillikin, you'll hear guests share their secrets on marketing, the client experience, networking, community, sales, and more - and you might even hear some crazy wedding stories along the way!