This story was originally published on HackerNoon at:
https://hackernoon.com/seo-metrics-tool-provider-moz-refuses-to-address-manipulated-domain-authority-scores-da.
Domain authority, a metric developed by MOZ is being hacked and used in link building scams. Moz refuses to fix the simple problem.
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Prominent SEO metrics provider MOZ is facing severe criticism and backlash as it refuses to address a glaring flaw in its metrics tool. Scammers have been found exploiting a feature known as the redirect notice in [Google](https://hackernoon.com/company/google) to manipulate fake domain authority (DA) scores.