Ky was not feeling confident charging premium fees and wanted tips on how to do it.
Ali shares the answer: PRACTICE. It WILL be uncomfortable to talk about money until you practice and get used to it - expect it to be like this! If you relate to Ky and still feel a bit awkward or uncomfortable quoting premium fees, you’ll definitely want to tune into this episode.
It takes a reason bigger than yourself to do this. You’ve got to understand why Ali structured it the way she did. She structured it this way on purpose! Because the truth is that you have to charge premium fees in order to deliver on what you’re promising. Ali breaks down all the bits and pieces of what you’re providing and drives home that you can not do these things if you’re not being paid properly. And, it has to be done this way so that you can have a LIFE. If you don’t put your oxygen mask on first, you’re not going to be able to serve your clients well.
Realize also, that charging full price is actually in your client’s best interest. You’ve gotta get out of your own way and realize that you’re doing it FOR THEM.
Listen and re-listen to this episode as many times as you need to anchor in why premium prices are necessary for your clients to have a plan that works. And then go practice.
Practice, practice, practice!
HOST: Ali Katz
What is New Law Podcast Sampler?
This is a sample of our full Private Personal Family Lawyer Podcast, which is a member's only podcast for our certified Personal Family Lawyer firms.
This podcast features the education our lawyers need, in bite-sized doses, on the go! We're taking all of the best conversations, nuggets, and soundbites from our recorded coaching calls and delivering them to your preferred podcast player.