BRAND: ME! with Preston Konrad

Join me this week on Brand:Me where I’m joined by chef and tv personality Skyler Bouchard Oppenheim. This episode is all not only about the key to finding your own lane in your industry but also finding the effective ways of making your brand pop, and perhaps that means rebranding yourself! Starting at NYU studying broadcast journalism with creating a side hustle of food blogs for fun, Skyler evolved her career today into the perfect combination of the two. Skyler and I discuss how to find your niche in a really wide category like the food industry and how to branch out and avoid being stuck in “the box” others are putting you in.

Show Notes

Join me this week on Brand:Me where I’m joined by chef and tv personality Skyler Bouchard Oppenheim. This episode is all not only about the key to finding your own lane in your industry but also finding the effective ways of making your brand pop, and perhaps that means rebranding yourself! Starting at NYU studying broadcast journalism with creating a side hustle of food blogs for fun, Skyler evolved her career today into the perfect combination of the two. Skyler and I discuss how to find your niche in a really wide category like the food industry and how to branch out and avoid being stuck in “the box” others are putting you in.


Timestamps:
5:01 - Skylar's brand change results in losing thousands of followers
8:39 - How do you find a niche in such a saturated space?
19:42 - Dealing with internet trolls
27:37 - Whats the key to keeping people engaged?

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Let's connect!

To get more info and updates on the podcast: @brandmepodcast

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What is BRAND: ME! with Preston Konrad?

Have a side hustle? Want to quit your day job and start your dream job? You're in the right spot. BRAND: ME! is the podcast that brings you into the multi-faceted world of brand building, the power of social media, and personal branding. You'll be inspired by thought leaders and brand-builders and learn everything there is to know when it comes to running your own empire - from launching a developing your logo, winning on social media, to getting press and going viral. Your host, Preston Konrad, is a lifestyle expert, creative director & television personality based in New York City. Preston brings 15 years of experience working with storied lifestyle brands, such as Ralph Lauren, Belstaff, and American Eagle Outfitters, as well as starting his own lifestyle brand, and a creative marketing agency.