The Art of the Zag

In this episode, Shane Snow interviews Joe Lazer about his new book—Super Skill: Why Storytelling Is the Superpower of the AI Age, which launched this past week as an Amazon #1 New Release. They dissect why companies like Anthropic and OpenAI are paying $500K+ for storytelling roles, how storytelling serves as a meta-skill that makes us better at all the soft skills that matter most in the next age of work, and how AI will transform the way we tell stories. Watch/Listen on Spotify: https://open.spotify.com/show/2230ldzxpy4ghDz2WXCXJkListen on Apple: https://podcasts.apple.com/us/podcast/the-art-of-the-zag/id1873441245Watch and Subscribe on Substack: https://storytellingedge.substack.com/podcast



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What is The Art of the Zag?

Best-selling authors and long-time buddies Shane Snow and Joe Lazer explore how to win by zagging when everyone else is zigging—in business and in life. Learn breakthrough strategies for building trust, telling better stories, and winning the AI Age from the world's most innovative founders, authors, and icons. Have an idea for a guest? Email guest@joelazer.com.

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