"Clarity is not the natural state of things. It is a discipline that we have to build into ourselves and into our organizations to create clarity for the team. The outcome is well worth it."
In this episode of Agency Journey, Kuba talks with Gray about the importance of clarity in agency leadership and operations. Gray emphasizes that clarity is a form of kindness—it reduces anxiety, builds trust, and allows team members to make better decisions aligned with the company's vision.
If you're struggling with unclear processes, misunderstandings in your team, or a lack of focus in your agency's direction, this episode will arm you with practical advice on how to bring more clarity to your organization.
Episode Insights:
💡 Clarity in vision allows team members to make decisions aligned with the company's goals
💡 Documenting and communicating clear processes is crucial for consistent client experiences
💡 Be more direct in communication than you think you need to be - most people appreciate candor
💡 Build "relational equity" to balance direct feedback with personal care for team members
💡 Use tools like the EOS Accountability Chart to clarify roles and responsibilities
💡 Shadow top performers to document their processes, but be aware they may not be fully conscious of all they do
💡 Regularly question if your actions align with your stated goals and vision for the business
💡 Getting clear on who you serve (and who you don't) is often the biggest catalyst for agency growth
Resources Mentioned:
🌐 Gray’s LinkedIn: https://www.linkedin.com/in/graymackenzie/
📚 "Extreme Ownership" by Jocko Willink and Leif Babin
📚 "Turn the Ship Around!" by L. David Marquet
🛠️ ClickUp: https://www.clickup.com/?utm_campaign=agency-journey-ep-307-gray-clarity-kindness
🛠️ EOS (Entrepreneurial Operating System)
👥 INBOUND Conference
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What is Agency Journey?
How do world-class agencies continue to grow profitably and hit their goals, even through the choppy waters and challenges of agency life?
How do leaders like Tiffany Sauder, Marcus Sheridan, Jay Acunzo, Shama Hyder, David C. Baker, Nikole Rose, and Zeb Evans think?
Join Agency Journey host Jakub Grajcar as he interviews agency operators and leaders to share insights, actionable tips, and hilarious stories from the builders who live in the agency trenches.
Each episode focuses on crucial aspects of growing an agency like building the right team, delegation, project management, client success and retention, and operating frameworks like EOS.
Brought to you by ZenPilot: we help lead your agency through the final project management implementation you’ll ever need. Book a call to learn more at ZenPilot.com/Call.
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