This week I interviewed David Berkowitz, founder of AI Marketers Guild and a longtime CMO now working with Mailchimp, about building real products without writing a line of code. Berkowitz shares a personal success story: teaching himself to ship landing pages, full sites, and usable products with AI tools, despite knowing only a sliver of HTML and none of the languages that make up a developer's toolkit.
David built his product line on Lovable, after starting with Base44, including Extra Lovable, a site that manages his other Lovable projects, and imfindable.com, a job search tool that went from idea to public launch in two days. He walked through why that speed changes the math entirely: a project that once cost tens of thousands of dollars and months of agency time now costs about fifty dollars in AI credits and a weekend of his own attention.
That thread runs through my own experience too, including a running clothes calculator built start to finish in four hours, and the two swap stories about how fast the ground has shifted since their social media days together.
David also traces AI Marketers Guild back to 2022, when early access to the OpenAI Playground at Mediaocean produced a mock press release so convincing that his CMO thought it was too polished for an early beta model, months before ChatGPT ever launched. He closes with his hope for AI: unlocking the creative and analytical potential in people who never had the tools to bring their ideas to life before, and letting them finally bring their whole selves to their work.
Listen today on Spotify, iTunes, YouTube, or wherever you get your podcasts!
1:02 builtthatwithai.com Showcase
1:31 Building Without Code
2:32 Favorite AI Platforms
5:09 Origin of AI Marketers Guild
7:52 AI's Hope for Business