Doug Zarkin’s approach to building brands through “thinking human” has generated a proven track-record of results across a variety of verticals. Doug is the Vice President & Chief Marketing Officer for Pearle Vision, a role he has held since 2012. Prior to that Doug has led assignments from the NHL, Food Network, Warner Bros., W Hotels and Reebok. As the Director of Marketing and Creative Services at Avon Products, Inc. Doug launched “mark.,” a domestic and international lifestyle brand targeted to young women. “mark.” was an immense success, amassing $118 million in sales in its first 18 months. From Avon, Doug continued his track record of building brands, maturing the Victoria's Secret Pink brand from test market to a $400 million national brand as their Vice President of Marketing. His recent work at Pearle Vision leading the brand transformation has been recognized in Entrepreneur Magazine, earned him placement on several "Top Marketers" lists, and his work is currently the subject of a Harvard Business School case study on brand rejuvenation. On this episode of Destination CMO Doiug explains what “thinking human” means when it comes to marketing. The difference between working as a performance marketer vs. brand marketer, and how to define what success looks like on your career path.