Talk Commerce

In this podcast episode, Brent and digital marketer Ivan Palii discuss the differences and similarities between SEO and content marketing. They explore how these strategies can be aligned for better results. Ivan shares his experience in acquiring traffic for SaaS products and provides insights into keyword research, content creation, and promotion methods. He emphasizes the importance of publishing on multiple platforms and building trust with Google to improve website rankings. Brent agrees, adding that content should cater to the audience's needs and preferences, and suggests seeking expert help to improve content quality and performance.

Show Notes

Tools, Websites, Links, Books, and Videos mentioned in the podcast episode:

SEO Checker website: 00:02:30 YouTube: 00:09:39 TikTok: 00:09:39 Social networks: 00:09:39 Google Ads: 00:09:39 Facebook Ads: 00:09:39 Artificial intelligence in search engine results page: 00:09:39 Keyword research: Starting from ideas that are interesting for your audience and then optimizing the content to be liked by Google. (00:12:34) Content brief: Avoiding specific requirements and giving more freedom to authors to write about what they think is important. (00:12:34) Keyword squashing: Tools that push many keywords into an article. (00:13:51) Multi-channel approach: Understanding the specific channels and types of audience, measuring engagement, and using Google Analytics to track results. (00:14:53) Content production in different formats: Cheaper and easier than creating new content. (00:16:49) SEO Checker: Using data studies and expert polls to create valuable content, engaging experts to share and promote the content. (00:17:59) Google search ranking: Building trust, authority, and expertise to rank higher in Google search results. (00:19:52) Deep content and authority: Having specific, deep content that has been around for some time and has authority in Google's eyes. (00:21:10) SEO startup checklist: Starting with keyword research, creating landing pages, publishing content, engaging with customers, and writing articles for trusted websites. (00:23:05) Medium - mentioned at 00:24:35 - A platform for publishing and discovering content. Site Checker - mentioned at 00:24:35 and 00:26:01 - A tool for analyzing website performance and identifying issues. YouTube - mentioned at 00:26:01 - A video-sharing platform used to drive traffic. Google - mentioned at 00:26:14 and 00:27:28 - A search engine and platform that values expertise, experience, authority, and trustworthiness. SEO (Search Engine Optimization) - mentioned at 00:27:03 - The practice of optimizing web content to improve search engine rankings. Medium and LinkedIn articles - mentioned at 00:27:03 - Platforms for publishing articles and driving traffic. Expert help - mentioned at 00:27:03 - Suggested for content creators to improve their writing and storytelling. Site Checker software - mentioned at 00:28:21 - A tool for managing and monitoring multiple websites, providing alerts and reports. Demo - mentioned at 00:29:16 - Offered by Ivan Polly for anyone with questions about Site Checker.

Creators and Guests

SP
Producer
Susan Peterson

What is Talk Commerce?

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.

Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.

Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes.

You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com