1,000 Routes with Nick Bennett

Erica Schneider is the founder of Cut the Fluff, a writing and editing coaching and consulting firm and seltzer fanatic.
In this episode, Erica shares how a challenge to start writing online changed her life and allowed her to carve a route from content marketer to full-time Solopreneur.
(00:00) - Intro
(01:09) - Meet Erica
(02:25) - The Power of Words
(03:30) - The Art and Science of Content Marketing
(04:29) - Exposure to Creativity
(17:32) - Building an Audience Before Launching Courses
(25:32) - The Reality of Running Courses
(28:22) - Rejecting Conventional Wisdom
(35:58) - Navigating Multiple Income Streams and Avoiding Burnout
(36:37) - The Trade-Offs of Fractional Work
(38:55) - Social Media Perceptions vs. Personal Struggles
(40:45) - Building in Public
(44:48) - The Evolution of Content Creation
(45:59) - Partnerships Experience
(55:51) - Building Passive Income and Consulting Dreams
(57:02) - Personal Challenges and Future Aspirations
(59:33) - The Impact of Personal Writing and Audience Engagement
(01:04:27) - Reflections on Solopreneurship and the Path Forward
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Follow Erica on LinkedIn
Subscribe to her newsletter, Cut the Fluff
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Free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠

Show Notes

Erica Schneider is the founder of Cut the Fluff, a writing and editing coaching and consulting firm and seltzer fanatic.

In this episode, Erica shares how a challenge to start writing online changed her life and allowed her to carve a route from content marketer to full-time Solopreneur.

(00:00) - Intro (01:09) - Meet Erica (02:25) - The Power of Words (03:30) - The Art and Science of Content Marketing (04:29) - Exposure to Creativity (17:32) - Building an Audience Before Launching Courses (25:32) - The Reality of Running Courses (28:22) - Rejecting Conventional Wisdom (35:58) - Navigating Multiple Income Streams and Avoiding Burnout (36:37) - The Trade-Offs of Fractional Work (38:55) - Social Media Perceptions vs. Personal Struggles (40:45) - Building in Public (44:48) - The Evolution of Content Creation (45:59) - Partnerships Experience (55:51) - Building Passive Income and Consulting Dreams (57:02) - Personal Challenges and Future Aspirations (59:33) - The Impact of Personal Writing and Audience Engagement (01:04:27) - Reflections on Solopreneurship and the Path Forward

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Follow Erica on LinkedIn

Subscribe to her newsletter, Cut the Fluff

--

Free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠

What is 1,000 Routes with Nick Bennett?

Becoming an entrepreneur takes grit.

Deciding to do it solo takes courage.

This is 1,000 Routes, the podcast where we explore the stories of solopreneurs who have made the bet on themselves to build a business that serves their life. Every episode you'll hear about the lessons they've learned and the uncommon routes they've taken to stand out in a world that is purposefully trying to commoditize them.