Kasra Dash:
If you are a handyman looking for a consistent flow of enquiries for your company, this video is for you. Today, we're going to be breaking down all of the different strategies that have worked well for successful handyman companies, companies that myself and James have worked with. We're going to be breaking down exactly what you should be doing, what you should be avoiding, and where a lot of handyman companies actually go wrong and burn a lot of their marketing budget. So, James, take it away.

James Dooley:
So step number one, what I'd be looking to do to grow is a Google Business Profile. If you already have one, I'd be making certain that I would be reaching out to all my existing clients to try to get me as many five star reviews as possible. It is a great way, using a Google Business Profile, to generate more leads.

James Dooley:
There is obviously getting citations in place and doing Google Business Profile posts and uploading photos on there. So that's definitely step one that I would be doing to try to generate more local leads.

Kasra Dash:
So step number two, this is kind of to bolster onto your actual Google Business Profile. I would be creating dedicated service pages for each of your individual services as SEO optimised pages on your website.

Kasra Dash:
The good thing is when you start doing that, it is also going to help first of all rank your actual SEO optimised page, but there is also a higher chance of your Google Business Profile ranking and showing up for those keywords as well. So you are indirectly going to get more phone calls as well.

James Dooley:
Yeah, for sure. And if you are looking for more local leads, another option that you could be doing is PPC lead generation. That is pay per click within Google or within Bing where you are trying to target the bottom of the funnel keywords that can try to generate you some more enquiries.

James Dooley:
The difficult part to this is you need to make certain you do team up with a good pay per click agency because there is click fraud and there is also a need to build up a negative keyword list, so it is not people applying for jobs like careers type searches. PPC can work well but in the wrong hands you can waste a lot of money, but it is another way of generating local leads.

Kasra Dash:
Yeah. And then after that you have also got meta ads as well, so like Facebook and Instagram, where the next time when somebody goes on to Facebook, they might be scrolling and they might see your ad.

Kasra Dash:
There are a few different ways that you can set up Facebook ads. You have obviously got option A, which is lead forms, which is really easy to do. They do not even leave the Facebook platform, they never click onto your actual website. The issue with lead forms is that the quality might not be great, but you can add more questions in to try and improve the quality of the actual lead.

Kasra Dash:
Then you have also got conversion ads as well where that traffic actually gets sent through to your website and then they fill out the contact form for you on your website as well. So you have a couple of different options there that you can use.

James Dooley:
Yeah, for sure. And then another way to grow more local leads could be organic social media. So posting regularly on Facebook, on Twitter, on YouTube, on Pinterest, on Instagram.

James Dooley:
There are lots of different platforms out there that you can be trying to get onto. Reddit is quite big nowadays and Quora is quite big if people have got questions and you can answer them. So organic social media is another great way to be generating more local leads for your business.

Kasra Dash:
With organic social media, I would say that it is more of a volumes game. You want to try and make certain that you're constantly uploading, whether it is for example a daily schedule or a weekly schedule. You might say, “Okay, I want to try and upload five videos a week.” You should just try and stick to that, especially when it comes to algorithms like YouTube and Twitter and stuff.

James Dooley:
Yeah, for sure. I mean, what is your thoughts on using any sort of AI agents if they can try to team up with someone to use something like N8N to automate and schedule posts on social media? What is your thoughts on that, using and trying to leverage artificial intelligence? It is all the rage nowadays for trying to generate more leads. Would you try to team up with an AI consultant to set that up?

Kasra Dash:
Yeah. So you can definitely go down that route where you are setting up AI agents to potentially crop up some videos and auto publish to YouTube, Facebook, Twitter and so on. But another thing that I would also be focusing on is AI search.

Kasra Dash:
A lot of people have started to kind of move away from Google. Not everyone, because there are billions of people still using it every single day, but there are slowly people starting to search in engines such as ChatGPT, Gemini, Claude, Grok. If your brand is not actually showing up in any of those, you will have an issue showing up and generating leads on those search engines as well. So that is another thing that I would be focusing on as a company.

James Dooley:
Yeah. And also, if you're looking for more business leads in the local area, something else that I would definitely be looking to do is team up with some of the tradespeople websites. So you have got certain ones like Checkatrade, you have got Bark, you have got Builder Builder, you have got TrustATrader, you have got Rated People. All these different platforms can generate you more local leads.

James Dooley:
What I would say is making certain you are tracking your KPIs to see what return on investment you are getting. You should be tracking not only the cost per lead but the cost per acquisition and how much that is getting you in terms of return on investment. Tradespeople websites like those platforms can work very well. I would say make certain you check out the links in the description because we do quite a lot of different videos comparing Checkatrade with FatRank, or Bark with FatRank, Rated People with FatRank, Builder Builder with FatRank.

James Dooley:
So now, obviously I have mentioned FatRank a few times, Kasra. What is your thoughts on lead generation companies as opposed to tradespeople companies?

Kasra Dash:
Yeah. So with lead generation companies, I would almost say that for every single lead generation company you want to try and do your due diligence. Make certain that if you are in a specific niche, that lead generation company has actually generated leads in that industry before.

Kasra Dash:
I would also maybe even have a strategy call with them and say, “Okay, this is my budget, this is how many leads I ideally want,” and so on, to make certain that your KPIs do align with that lead generation company. You also want to make certain what type of leads they provide. Are they exclusive leads, are the leads only going through to yourself, or are they shared leads, which is what a lot of other lead generation tools and lead generation companies do, like Bark and Checkatrade and so on.

Kasra Dash:
Whenever myself and James have spoken to company owners that have used those services, that is one of their biggest pain points where they say, “Yeah, it is a shared lead and it is kind of a rat race down to the bottom of who is the cheapest basically.” So that is a couple of things I would be asking lead generation companies before partnering up with them.

James Dooley:
Yeah, for sure. I mean, if anyone is interested in generating more local leads, I strongly recommend heading over to FatRank.com where we have a commission based lead generation service. That means you only pay a finders fee on converted jobs.

James Dooley:
You have nothing to pay on the pay per lead. You have nothing to pay until you get paid, until you convert that job on a pay per sale basis and you have completed the job and been paid. That is when you only have to pay FatRank.com. So head on over to FatRank.com to see whether you qualify.

James Dooley:
But I want to expand a little bit further. So what is your thoughts on inbound lead generation versus outbound lead generation?

Kasra Dash:
So I always prefer inbound. The conversion rate of not just getting the lead, but the lead actually converting into a paying customer and into money coming into your business bank account, is a lot higher. The last stat that I saw for that was something like 16.1% end up converting into a paying customer, as opposed to 1.4% when it is an outbound lead.

James Dooley:
Yeah, that is pretty crazy. That is like a 12.

Kasra Dash:
Well, yeah. It is 10 to 12 times more conversion.

Kasra Dash:
It is crazy how much more conversion that is. You need to do a lot of volume for outbound, whether it is cold calling or cold email or LinkedIn Sales Navigator and stuff like that. Sometimes you just need a lot more staff to do it as well.

Kasra Dash:
People sometimes do not realise. They are looking at the cost going, “I want to generate free leads,” and they think they are generating free leads, but there is still the cost of the email sending, there is still the cost of the sales team trying to convert them and stuff like that. So I completely agree with you that inbound leads are so much better than outbound leads.

James Dooley:
But what is your thoughts then, when some people ask the question that come through and want local leads, and then they talk about, “Are these real-time leads?” Is real-time leads very important to get, so as soon as they enquire it comes through to you straight away?

Kasra Dash:
Yeah, it is very important. I think the last stat that we saw internally was if you are able to get a real-time lead, it converts 60% higher. Was it 60 or 65%?

James Dooley:
I think 63% higher. When we came and got the KPIs down, it was about trying to respond within under a minute. We used to think five minutes was good, and then we saw when people respond in under a minute, so the enquiry comes in and you either ring them or email them back saying, “Thanks a lot for the enquiry,” and then get more information, yeah, it was pretty mad.

Kasra Dash:
So I am not saying that every company needs to respond in under a minute. There are certain things that we obviously look at at FatRank when we are looking to partner up with businesses. That is one of the things that a lot of businesses fall short on, where they might be away for five days on holiday and they do not have somebody to pick up the leads and we are still providing the leads.

Kasra Dash:
There are all these little different nuances that we look at when we are partnering up with companies. But the best thing that I would recommend to anyone that is looking to scale their business, that is looking to get a consistent flow of high quality leads, is just fill out the form at FatRank.

Kasra Dash:
The team will tell you if you are the right fit or if you are not, and we will also tell you and give you feedback on why you are not the right fit and what you should do as your next steps. So I hope you like all the different strategies we have been through there for lead generation for a handyman business.

Kasra Dash:
If you are a handyman looking for more leads, make certain you head on over to FatRank.com, fill in the form, and hopefully we will be able to generate you some more handyman leads.